Director – Brand

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of Sprinto’s brand architecture and positioning from start to finish, outlining brand pillars, values, and unique value propositions.

• Create and enhance brand voice and visual identity guidelines.

• Develop and advocate for Sprinto’s brand narrative and storytelling across all platforms.

• Manage content and campaigns that communicate Sprinto’s mission and product story.

• Collaborate with Product Marketing, Demand Generation, Design, Sales (GTM), and other teams on product launches, growth campaigns, and sales support.

• Ensure that both external touchpoints and internal initiatives reflect a cohesive brand strategy aligned with business goals.

• Oversee social media strategy, public relations, and communication programs.

• Enhance presence on LinkedIn, Twitter, and other relevant platforms.

• Manage public relations efforts, thought leadership content, and influencer/partner relationships.

• Provide creative direction for marketing assets, website user experience, brand campaigns, and videos.

• Ensure advertisements, collateral, event booths, and other creative materials comply with brand guidelines.

• Supervise external agencies or contractors involved in creative endeavors.

• Establish and implement brand guidelines across all touchpoints.

• Review customer-facing content and internal materials for brand consistency.

• Offer brand training and resources for company-wide adoption.

• Identify brand performance metrics such as brand awareness, NPS, share of voice, and engagement.

• Track the effectiveness of brand initiatives and report KPIs to leadership.

• Utilize data-driven insights to enhance brand strategy and execution.

⛳️ Requirements

• Over 10 years of experience in brand marketing, brand management, or communications roles within B2B technology or SaaS companies.

• Proven history of scaling a brand in a high-growth or mid-stage company.

• Extensive expertise in brand strategy, including architecture, positioning, messaging, and tone of voice.

• Demonstrated success in leading or participating in significant rebranding or brand elevation initiatives.

• Excellent collaboration and leadership abilities; experience working across functions with GTM, design, and executive teams.

• Strong understanding of the U.S. market and enterprise SaaS purchasing context.

• Practical experience in social media, public relations, and communications strategy.

• Exceptional storytelling and writing skills.

• A portfolio of content/campaigns is advantageous.

• Experience managing creative teams and external agencies.

• Data-driven approach with experience in brand metrics and campaign analysis.

• Comfortable working in a remote, fast-paced, high-ownership setting.

🏝️ Benefits

• Fully remote work.

• Generous annual co-working allowance.

• USD 1,000 annual allowance for learning and professional development.

• Unlimited leave policy.

• Health insurance coverage up to INR 10 lakh for you and your family.

• Additional accident protection of INR 10 lakh.

• Life insurance equivalent to 3 times your annual salary.

• INR 35,000 workspace setup allowance.