Senior Director, Product Creative Direction

atServiceNowRemoteUS flagWashingtonFull-timeDirectorSenior$254.5k – $445.4k/year

Posted 5 days ago

This is a fully remote position, open to applicants in Washington.

📋 Description

• Define and advocate for a unique visual direction for the product portfolio.

• Establish a perspective on typography, color, composition, iconography, illustration, motion, data visualization, density, and other visual foundations.

• Develop future-state concepts, reference experiences, and exemplary models.

• Convert the visual language into scalable foundations, components, patterns, and guidance.

• Collaborate with Design Systems, Product Management, Engineering, Accessibility, Localization, Research, Brand, and Marketing throughout the software development process.

• Establish principles of consistency and variation, enabling teams to expand the system without creating a centralized bottleneck.

• Lead AI-enhanced creative exploration, prototyping, asset creation, system evolution, and evaluation.

• Transition AI methodologies from experimentation to repeatable practices through pilots, playbooks, training, exemplars, responsible-use standards, and measurable adoption goals.

• Provide creative direction and hands-on critique for key cross-product initiatives.

• Integrate accessibility into the creative vision and visual foundations, ensuring compliance with or exceeding WCAG 2.2 AA standards.

• Lead, nurture, and attract visual, motion, and multidisciplinary design talent.

• Foster a culture of enablement, shared critique practices, and a network of creative leaders across business units.


⛳️ Requirements

• 12+ years of experience in product design, visual design, experience design, creative direction, or a related domain, including significant leadership experience in delivering complex digital products.

• A portfolio showcasing outstanding visual craft and creative leadership across launched product experiences.

• Experience in defining or significantly evolving a visual language across a complex, multi-product software portfolio.

• In-depth knowledge of design systems, encompassing visual foundations, design tokens, components, patterns, governance, contribution models, and the interplay between design and code.

• Proven experience in adopting AI-enabled creative tools and workflows, transitioning teams from isolated experimentation to sustained, responsible use at scale.

• Demonstrated ability to influence senior executives and align multiple organizations without relying solely on reporting authority.

• Expert understanding of typography, color, composition, interaction, motion, and information hierarchy.

• Strong systems thinking with the capability to connect creative ideas to practices and adoption mechanisms at scale.

• Commitment to accessible and inclusive design, with a working knowledge of WCAG and platform accessibility considerations.

• Excellent skills in communication, storytelling, facilitation, and critique.

• Experience in leading leaders and building high-performing, inclusive creative teams.

• Familiarity with the complete product development lifecycle of web and/or software applications.

• Experience working as a member of cross-functional Product Management, Engineering, and Design teams.

• Proven experience in leading creative teams and collaborating across a complex organization.


🏝️ Benefits

• Equity (when applicable).

• Variable/incentive compensation.

• Health plans.

• Flexible spending accounts.

• 401(k) Plan with company match.

• Employee Stock Purchase Plan (ESPP).

• Matching donations.

• Flexible time away plan.

• Family leave programs.

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