Senior Director, Performance Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the paid media strategy and manage execution from start to finish across Google and Meta platforms.

• Personally create and refine ad creatives, copy, and landing pages utilizing AI-native tools, eliminating traditional handoff delays between strategy, creative, and development.

• Conduct ongoing CRO experiments on landing pages and funnels: formulate hypotheses, create, A/B test, and deploy successful variants autonomously.

• Develop and oversee your own performance dashboards; monitor CAC, ROAS, LTV, and channel-level efficiency, and act on insights within the same day instead of waiting for reporting cycles.

• Design and implement automations for bid management, reporting, quality assurance, and campaign operations to scale output without increasing headcount.

• Collaborate with Product, Engineering, and Business Intelligence teams on tracking, tagging, and API integrations essential for personalization, attribution, and automation.

• Oversee channel budgets with a founder-level mindset, treating spending efficiency and incrementality as if it were your personal investment.

• Regularly assess and integrate new AI tools and workflows to ensure Nerdy's paid media operations remain at the forefront of technological advancements.

• Report directly to leadership on performance metrics, experiments, and strategic roadmaps.

⛳️ Requirements

• A bachelor's degree is preferred.

• Over 10 years of direct hands-on experience in paid media, including managing annual budgets exceeding $10MM across Google and Meta, along with exposure to other emerging channels.

• Demonstrated success in building, launching, and scaling campaigns from start to finish with minimal assistance.

• Among the top 1% of AI-native marketers: daily, proficient use of generative AI throughout the entire workflow, including ad copy and creative generation, landing page and CRO development, audience/insight analysis, bid and budget optimization scripts, and automation of workflows.

• Proficient in using AI-native builder tools (e.g., Cursor, Claude Code, Codex, Vercel, Netlify, Supabase, etc.) to independently deploy landing pages, automations, and reporting tools without relying on engineering support.

• Strong quantitative skills: comfortable with Excel/Sheets and basic SQL, capable of building your own attribution, LTV, and CAC/ROAS models without waiting for Business Intelligence assistance.

• In-depth knowledge of conversion rate optimization, able to independently hypothesize, create, test, and implement landing page variants.

• Experience collaborating with Product, Engineering, and Business Intelligence on tracking, tagging, attribution, and API/data integrations.

• Highly organized self-starter who excels in independent work, leveraging tools (AI, automation, technology) to scale rather than increasing headcount.

🏝️ Benefits

• Competitive Compensation & Advancement: Receive a market-leading salary along with clear promotion pathways and equity (RSUs) - become an owner in our success.

• Retirement Made Simple: Take advantage of a 401(k) plan with company match and immediate vesting.

• A Remote-First Culture: We support flexibility across time zones and working styles to attract top talent and meet learners where they are.

• Flexible Time Off: Recharge on your own terms for maximum productivity.

• Continuous Learning: Benefit from an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and a full suite of learning products and services.

• Supercharge with AI: Utilize cutting-edge AI tools to enhance your workflow.

• You’re Covered: Comprehensive medical, dental, vision, life, STD & LTD plans, along with generous maternity, paternity, and adoption leave options for you and your family.