Senior Director, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance the paid search strategy across various clients, sectors, and teams.

• Ensure that search initiatives align with overall business and marketing objectives.

• Create frameworks for planning, testing, optimizing, and measuring outcomes.

• Guide investment strategies, including budget distribution and prioritization.

• Monitor performance across a range of accounts, ensuring that goals are consistently achieved or surpassed.

• Identify and leverage opportunities for growth, efficiency, and scalability.

• Construct and implement scalable frameworks to address complex performance challenges.

• Collaborate on upsell and new business initiatives to foster account and agency expansion.

• Keep abreast of industry trends, including automation, AI, and signal loss.

• Define how the team adjusts to changes within the search and media landscape.

• Assess and adopt new tools, technologies, and partnerships.

• Lead, mentor, and nurture Managers, Senior Managers, and Directors.

• Design team structures and ensure adequate resources are allocated across accounts.

• Promote consistency in quality, performance, and execution among teams.

• Serve as a senior strategic partner to key client stakeholders.

• Influence marketing strategies, investment choices, and long-term planning.

• Link paid search performance to broader business outcomes.

• Provide cross-channel insights and solutions to address comprehensive marketing challenges.

⛳️ Requirements

• 8–10+ years of experience in paid search or performance marketing, along with agency experience.

• In-depth knowledge of Google Ads, Microsoft Ads, and contemporary search tactics.

• Demonstrated ability to lead teams and manage performance across multiple accounts.

• Strong strategic thinking skills focused on business impact and growth.

• Experience navigating industry changes such as automation and privacy regulations.

• Excellent communication skills, with a background in presenting to senior stakeholders.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.