Senior Director, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete paid media strategy encompassing social, search, native, display, and retargeting, with Meta serving as the primary channel and testing ground.

• Develop investment strategies at the channel level, establish budget allocation frameworks, scaling criteria, and ROI guidelines across the portfolio.

• Define the strategic vision for paid media and ensure alignment with MediaAlpha’s overall growth objectives.

• Guarantee positive ROI across all paid media investments and maintain end-to-end accountability for performance.

• Recruit, lead, mentor, and cultivate a team of analysts focused on specific channels.

• Convert campaign performance data into executive-level narratives that link channel metrics to business results.

• Collaborate directly with cross-functional leadership.

• Utilize AI tools to enhance creative production and generate user-generated content (UGC) videos at scale.

• Establish and manage a fast-paced creative testing framework for static, video, and UGC formats.

• Apply downstream quality and conversion insights to inform creative and targeting strategies.

• Ensure that all paid media activities adhere to relevant laws, regulations, and platform policies, including TCPA and state-specific insurance advertising standards.

⛳️ Requirements

• Demonstrated experience managing over $1 million per month in Meta ad spend; hands-on expertise is essential.

• Proven success in executing profitable, ROI-positive paid media campaigns in the lead generation sector.

• Experience in a performance-driven environment where every dollar spent is expected to justify its return.

• Strong proficiency in paid social, including creative analysis, audience strategy, bidding techniques, and identifying issues related to creative, targeting, and measurement.

• Experience in running advertisements across search, display, native, and retargeting platforms.

• Background in building or scaling a paid media team, including the recruitment and development of junior channel specialists.

• Genuine passion for leveraging AI tools to speed up creative production on a large scale.

• Solid understanding of how ad creative, landing page experience, and lead intent interact to enhance downstream quality.

• Experience in the insurance industry or similar regulated sectors is highly preferred.

• Familiarity with lead generation compliance standards, such as TCPA, state-level advertising regulations, and platform-specific policy constraints is strongly preferred.

🏝️ Benefits

• Annual bonus program and eligibility for our Restricted Stock Unit program.

• 100% employer-paid health, dental, and vision insurance for you, your dependents, and your spouse or registered domestic partner.

• 100% employer-paid long-term disability and life insurance coverage.

• 401(k) retirement plan with matching contributions to assist you in planning for your future.

• Open Paid Time Off policy, including a day off for your birthday, 13 holidays, and 5 Recharge days.

• Reimbursement for professional development expenses.

• Reimbursement for cell phone, wellness, and internet expenses, along with a subscription to the Calm App.

• Fully paid parental leave for team members, offering up to 22 weeks for primary caregivers and 12 weeks for secondary caregivers.

• Dog-friendly offices in LA and AZ, along with a $300 reimbursement for pet adoption.