Senior Director of Sales & Marketing

This is a fully remote position, open to applicants in Panama.

📋 Description

• Take charge of TNT's comprehensive revenue acquisition strategy, encompassing marketing strategy, sales pipeline, partnerships, and the interconnected systems.

• Oversee the marketing function from start to finish: developing strategy, executing initiatives, and managing the team.

• Supervise and nurture the marketing associate, with the potential to expand the team as the pipeline increases.

• Create, experiment with, and enhance inbound lead generation channels.

• Conduct outbound prospecting efforts aimed at qualified DTC supplement and health/wellness brands.

• Manage the CRM stack (CRM Done Better / GoHighLevel) and oversee the data flowing through it.

• Establish and maintain agency partnerships, including referral partners, complementary service providers, communities, and event sponsors.

⛳️ Requirements

• A minimum of 5 years in performance marketing, with practical experience managing paid media on Meta and/or YouTube at significant budgets.

• Proven history of building or scaling a B2B marketing function — preferably within an agency, SaaS, or services environment targeting DTC operators.

• Strong skills in sales operations: pipeline management, CRM cleanliness, and attribution analysis.

• Experience in managing direct reports and mentoring junior marketers.

• Proficient with data and analytical frameworks — capable of constructing models, interpreting dashboards, and converting pattern recognition into strategic insights.

• Excellent writing and editing skills; the position requires generating substantial customer-facing content.

• A focus on ROI-driven decisions and prioritizing high-impact activities over mere busywork.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan.

• Paid time off and paid holidays.

• Life and disability insurance.