Senior Director of Retail, APAC

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Define and take ownership of the retail vision, strategy, and annual operational plan for the APAC region, ensuring alignment with global sales, marketing, and product leadership.

• Identify, assess, and prioritize opportunities for market entry across APAC, encompassing direct retail, wholesale, travel retail, and innovative digital-to-physical formats.

• Develop the commercial framework for the region, including pricing strategies, channel segmentation, promotional structures, and principles for trade investment.

• Lead the business planning cycles on an annual and quarterly basis, managing the regional P&L and achieving targets for revenue, margin, and market share.

• Adapt global brand positioning into retail executions that resonate locally while considering the unique characteristics of each market in the region.

• Propel revenue growth and profitability across all channels in APAC.

• Set and meet ambitious sales targets and KPIs for retail, online, and new emerging channels.

• Analyze performance, monitor trends, and make critical decisions with limited information to navigate and seize opportunities.

• Evaluate and enhance commercial investments, including Marketing Development Funds/CO-OP, conditional and unconditional rebates, merchandising, and administrative support.

• Cultivate and sustain strategic relationships with key retail partners, major electronics retailers, department stores, specialty retailers, e-commerce platforms, distributors, and operator/carrier partners throughout APAC.

• Negotiate and oversee contracts, pricing structures, promotional calendars, and trading terms within diverse regulatory and commercial frameworks.

• Establish and scale programs for fixtures/displays, visual merchandising, 3PL logistics, training initiatives, and in-store brand experiences tailored to each market.

• Assemble the APAC commercial team from the ground up, recruiting, developing, and motivating a high-performing, culturally diverse team across multiple countries.

• Promote a culture of excellence, accountability, and entrepreneurial thinking as the business grows.

• Provide mentorship and career development opportunities for direct reports and extended teams, fostering the development of future leaders within the organization.

• Oversee hiring and succession planning for senior roles throughout the region.

• Manage the APAC retail budget, including headcount, trade investment, Marketing Development Funds/co-op, and operational expenditures.

• Deliver accurate and timely forecasting and business reporting to senior leadership, presenting a clear commercial narrative with a proactive approach.

• Collaborate with finance to ensure precise tracking and reconciliation of all commercial provisions, including sales allowances, markdowns, and rebates.

• Continuously monitor the competitive landscape, market dynamics, and consumer trends to refine strategies and identify growth opportunities.

⛳️ Requirements

• A minimum of 12 years of progressive experience in retail sales, commercial, and account management roles within the consumer electronics or consumer products sector, with at least 7 years in a senior leadership position.

• A proven track record in building and scaling commercial operations in APAC markets, ideally possessing direct experience in at least three of the following: ANZ, Japan, South Korea, Hong Kong, Singapore. Experience in China is highly regarded.

• Extensive knowledge of various distribution channels, including direct retail, e-commerce, distributor/wholesale, specialty, and operator/carrier models.

• Demonstrated capability in building teams from the ground up, hiring across cultural lines, and leading through uncertainty in rapidly growing environments.

• Strong experience in P&L ownership, with a demonstrated ability to drive revenue growth and operational efficiency at a regional scale.

• Expertise in managing substantial marketing budgets, conducting partner marketing negotiations, and optimizing expenditures for measurable impact.

• Experience in leading large-scale fixture/display programs and visual merchandising for top-tier retailers, including 3PL initiatives, training, and maintenance.

• Exceptional negotiation, relationship-building, and communication skills across diverse cultural settings.

• Strong strategic thinking, analytical capabilities, and project management skills.

🏝️ Benefits

• Competitive salary

• Equity and benefits packages