Senior Director, Martech Product Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the entire funnel from initial contact to enrolled student, targeting inquiry, application, and enrollment conversions across partnered programs.

• Configure and develop capabilities within DXP/CMS, CDP, tagging and measurement, Salesforce Marketing Cloud, and Salesforce.

• Leverage funnel data, test outcomes, and student insights to prioritize enhancements in conversion rates.

• Establish a testing practice in collaboration with the CRO, SEO/AEO, Digital Media, and Lifecycle Marketing teams.

• Enhance visibility in AI-driven search and answer engines, alongside traditional search methods.

• Redesign content, creative assets, campaigns, websites, SEO/AEO strategies, and reporting workflows utilizing AI and automation.

• Set quantifiable objectives for speed to market, costs, and capacity, while tracking progress.

• Create a scalable platform and operating model that accommodates multiple brands and tenants.

• Lead the migration of DXP/CMS across over 80 university partner websites.

• Coordinate with systems integrators and internal engineering teams from the discovery phase through to implementation.

• Assess, select, and promote the use of MarTech and AI tools, including CDP, SFMC, identity resolution, and data enrichment.

• Establish the product vision, strategy, and multi-quarter roadmap for the MarTech portfolio.

• Guide and mentor product managers, focusing on outcome-based performance.

• Implement lean methodologies with rapid discovery, small-scale experiments, quick cycles, and decisive actions.

• Cultivate trust with leaders in Marketing, Data, and Engineering, using data and executive communication to sway decisions.

• Stay up-to-date with advancements in digital marketing, AI, and MarTech.

⛳️ Requirements

• Over 8 years of product management experience, particularly in a startup, high-growth, or similarly dynamic environment where product directly influences business outcomes.

• Extensive, hands-on knowledge of digital marketing, including paid media, SEO, AEO, website and conversion optimization, lifecycle and CRM marketing, and marketing metrics.

• Proven record of enhancing conversion rates and funnel performance through product and platform initiatives, demonstrating measurable results.

• In-depth understanding of MarTech platforms: CMS/DXP, DAM, CDP, tagging and measurement, marketing automation, and CRM systems.

• Experience in leading and developing a team of product managers/owners.

• Strong analytical skills; capable of dissecting ambiguous challenges, forming a clear perspective, and acting on incomplete data.

• Type A personality with a strong sense of ownership; persistent and willing to challenge limits.

• Practical experience in applying AI and automation within marketing workflows.

• Background in constructing platforms for multi-brand or multi-tenant environments.

• Experience in optimizing outcomes in AEO/GEO for AI tool searches.

• Experience managing complex multi-vendor or systems integrator-led implementations and platform migrations.

• Familiarity with higher education, enrollment marketing, or other lead generation sectors.

• Excellent communication skills and a strong executive presence.

• Knowledge of agile delivery frameworks and the definition of PM/PO/TPM role structures.

🏝️ Benefits

• Equal-opportunity employer.

• Diverse and inclusive workforce.