Senior Director, Marketing Transformation – Operations

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and uphold the vision for enterprise marketing technology along with a multi-year strategic roadmap.

• Assess capabilities, identify gaps, and explore opportunities within marketing platforms and workflows.

• Prioritize technology investments that enhance acquisition, personalization, retention, and operational efficiency.

• Spearhead significant digital transformation projects across Marketing, Digital, Data, and Technology domains.

• Create governance frameworks and scalable operational models.

• Oversee and enhance the workflow architecture, automations, dependencies, and integrations within Monday.com.

• Detect bottlenecks within the monthly asset pipeline exceeding 4,000 items and devise scalable solutions.

• Discover and implement AI-driven solutions for productivity, content velocity, personalization, and business intelligence.

• Promote platform consolidation, process enhancements, and capability growth.

• Analyze emerging technologies and provide recommendations for future capabilities.

• Lead the integration strategy encompassing CDP, CRM, rewards/loyalty, eCommerce, CMS, mobile, analytics, DAM, PIM, and marketing automation platforms.

• Ensure that data flows for both medical and recreational markets are scalable, secure, and compliant.

• Manage vendor evaluations, selection processes, negotiations, renewals, and performance assessments.

• Create business cases and ROI frameworks for technology investments.

• Foster platform adoption through change management, training, communication, and success metrics.

• Manage customer experience insights from platforms such as Medallia, Google reviews, Yelp, Weedmaps, and others.

⛳️ Requirements

• Over 15 years of experience in Marketing Technology, Digital Transformation, Enterprise Platforms, or related fields.

• More than 5 years of experience leading marketing technology teams at an enterprise scale.

• Demonstrated success in implementing and optimizing marketing technology ecosystems.

• Proven experience in managing substantial budgets, vendor relationships, and technology contracts.

• Deep understanding of CDP, CRM, marketing automation, analytics, CMS, personalization, loyalty, and digital commerce ecosystems.

• Experience leading cross-functional teams through both organizational and technological change.

• Excellent communication skills and proficiency in executive presentation.

• Preferred familiarity with Adobe Experience Cloud, SAP, AEM, EDS, CDP, AJO, ACO, SEO, GEO, Salesforce, Braze, Segment, Amperity, Tealium, or Bloomreach.

• Experience in leading AI and automation initiatives across marketing departments.

• Background in retail, consumer packaged goods, healthcare, or other highly regulated sectors.

• An MBA or advanced degree is preferred; however, not mandatory based on experience.

🏝️ Benefits

• Comprehensive benefits package.

• Paid time off.

• Opportunity to influence the future of digital marketing.

• Chance to lead enterprise-wide transformation initiatives.

• Opportunity to define next-generation customer experiences through technology, automation, and AI.