Head of Marketing

This is a fully remote position, open to applicants in North America.

📋 Description

• Lead Payarc's marketing function as a revenue-driven, lead-generation engine responsible for marketing's impact on the overall sales strategy.

• Oversee the annual marketing strategy and its contribution to the combined sales plan's gross profit, focusing on growth in the Agent and ISV channels.

• Direct the overall marketing strategy, which includes managing the website, social media, brand and reputation management, trade shows, and events.

• Oversee lead generation efforts through MQL, lead scoring, re-engagement journeys, and outbound marketing infrastructure.

• Manage the transition of MQL to SQL with Business Development and maintain engagement through activation and sustained gross profit.

• Supervise the HubSpot CRM and revenue operations framework, including administration, automation, attribution, reporting, data governance, and reporting standards.

• Build, lead, and develop the marketing team; establish priorities, deadlines, and performance benchmarks.

• Utilize an AI-supported model to enhance marketing output and effectively manage team capacity.

• Oversee the marketing budget, vendor relationships, and contractor resources.

• Uphold brand standards, manage reputation, and ensure website performance to support revenue goals.

• Represent Payarc at industry events and trade shows while managing event ROI.

• Cultivate partner relationships to create case studies, testimonials, and co-marketing opportunities.

⛳️ Requirements

• 10+ years of progressive experience in marketing.

• 5+ years in a leadership role overseeing a marketing function or channel marketing organization.

• Experience in the payments, fintech, or merchant services sectors is essential.

• Strong preference for candidates with Agent/ISO or ISV channel marketing experience.

• Proven success in developing demand generation programs with measurable outcomes on sourced pipeline and revenue.

• Preferred established presence within payments industry networks and trade associations.

• Demonstrated accountability for a sourced revenue or pipeline figure.

• In-depth knowledge of the payments industry, including agent/ISO channel dynamics, residual economics, and ISV/SaaS partnership frameworks.

• Proficiency in HubSpot, including workflows, lead scoring, attribution, and reporting.

• Familiarity with AI tools for marketing production, encompassing brand management, lead generation, project management, and CRM management.

• Direct and accountable communication style with the ability to work against strict deadlines and documented priorities.

• Capability to lead a small team through periods of growth.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.

• Willingness to travel for trade shows, partner meetings, company events, and industry conferences as required.

🏝️ Benefits

• Remote work opportunities.

• Travel for trade shows, partner meetings, company events, and industry conferences as necessary.