Events Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the promotional strategy for a diverse portfolio of over 40 B2B events, which includes both new event launches and well-established events.

• Lead and mentor a team consisting of four Events Marketing Specialists.

• Collaborate with the internal design team to execute creative initiatives.

• Manage event-specific marketing strategies across various channels including email, organic and paid social media, PPC, programmatic advertising, retargeting, ABM, SMS, telemarketing, media partnerships, advertising, sponsor and speaker toolkits, app notifications, and event websites.

• Expand and segment the delegate database while maintaining segmentation standards, database health, and audience growth.

• Develop multi-touch attribution models, cost-per-registration analyses, A/B testing, KPI tracking, dashboards, pipeline reporting, and registration forecasts.

• Oversee competitive intelligence efforts, including calendar conflicts, pricing, speakers, agendas, audience overlap, win/loss analysis, and market positioning.

• Enhance delegate acquisition and retention through targeted messaging, re-engagement strategies, urgency tactics, and referral campaigns.

• Assist in sponsorship marketing through awareness initiatives, nurturing sequences, case studies, prospectuses, proposals, and renewal narratives.

• Establish processes for collecting testimonials, developing case studies, validating peer feedback, repurposing content, re-engaging alumni, and generating live-event user-generated content (UGC).

• Manage onsite signage, branded materials, experiential marketing, vendor selection, production briefs, and post-show content delivery.

• Handle event prospectuses, conversion rate optimization (CRO), search engine optimization (SEO), geo-targeted website content, and activation toolkits.

• Conduct pre-event, post-event, lapsed-attendee, and market-research surveys, integrating insights into strategic planning.

• Create and sustain event marketing processes, timelines, playbooks, handoff protocols, approval workflows, retrospectives, and contingency strategies.

• Supervise marketing budgets, budget models, channel tracking, ROI calculations, scenario planning, variance analysis, and reporting to senior leadership.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Over 8 years of experience in B2B marketing, demonstrating a successful history in event promotion and sponsorship marketing at a portfolio scale.

• Proven ability to launch events from the ground up and grow audiences from zero to target levels.

• Proficient across both technical and experiential sectors, including Engineering, Healthcare, Food, Retail, and Hospitality.

• Experience in establishing operating systems and formalized processes.

• Demonstrated capability in managing and developing specialists within complex, multi-event portfolios.

• Comfortable working collaboratively with audience, sales, and operations teams.

• Data-driven experience in constructing attribution models and making informed spending decisions based on data insights.

• Advanced skills in Excel and strong financial budget management abilities.

• Willingness to travel quarterly to attend events within the portfolio.

• Hands-on experience with CVENT, Salesforce, GA4, Microsoft Excel, LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, programmatic DSPs, email marketing platforms, WordPress/CMS, survey tools, and sales enablement tools.

🏝️ Benefits

• Competitive salary.

• Premium medical, dental, vision, and other health plans – you can choose what best fits your needs.

• Fully vested 401(k) match to assist you in preparing for your future.

• Generous paid time off policy, including vacation, sick leave, float days, bereavement leave, 12 office holidays, and flexible working hours.

• Supportive work/life balance along with paid parental leave.

• A dynamic, dedicated, enjoyable, and hardworking environment.

• A collaborative workspace in a growing market.

• Consistently recognized as a Top Workplace and featured in the Forbes 5000 Fastest Growing Companies for over 5 years.