Senior Director, Marketing Strategy, Analytics & Innovation

atTwilioRemoteUS flagUnited StatesFull-timeChief Marketing Officer (CMO)Senior$227.8k – $335k/year

Posted 6 days ago

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a visionary perspective on the future of marketing and strategies for achieving success.

• Establish and implement global marketing strategies driven by actionable data and in-depth customer insights.

• Build, mentor, and expand the marketing strategy and data analytics team.

• Promote a culture of experimentation and measurable results.

• Oversee quarterly and annual planning and goal-setting across marketing functions.

• Manage marketing operational rhythms to fulfill business actionability requirements.

• Collaborate with Marketing, Finance, and the go-to-market organization to synchronize growth strategies.

• Enhance marketing spending efficiencies, conduct ROI analysis, lead optimization initiatives, and create executive-ready dashboards.

• Track emerging trends and market indicators.

• Discover new growth opportunities, whitespace prospects, and competitive challenges.

• Willingness to travel occasionally for project or team in-person meetings.


⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Analytics, or a related discipline.

• Over 10 years of experience in marketing strategy, data analytics, or similar roles.

• More than 5 years of experience in leading teams.

• Proficiency with analytics and BI tools, including Tableau and Salesforce.

• Strong skills in communication, leadership, and cross-functional collaboration.

• Excellent cross-functional communication and storytelling abilities.

• Ability to navigate ambiguity and thrive in fast-paced environments.

• An advanced degree (MBA or equivalent) is highly preferred.

• Experience in SaaS, technology, or high-growth sectors is desirable.

• Certification in marketing analytics or data science is advantageous.

• A passion for innovation, storytelling, and customer-centric approaches.

• Must reside in the United States.


🏝️ Benefits

• Competitive salary.

• Generous time-off policies.

• Extensive parental and wellness leave.

• Comprehensive healthcare coverage.

• Retirement savings program.

• Eligibility for equity plans.

• Eligibility for corporate bonus plans.

• 401(k) retirement account.

• Paid sick leave.

• Paid personal time off.

• Paid parental leave.

• Support for employee volunteering and donation initiatives.

• Remote-first working environment.

• Occasional travel for project or team in-person meetings.

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