Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the marketing strategy encompassing demand generation, content creation, SEO/AEO/GEO, email marketing, events, and account-based marketing initiatives.

• Guide, mentor, and cultivate a high-performing marketing team.

• Actively engage in the creation of campaigns, content, and assets as necessary.

• Collaborate with the Sales, Revenue Operations, and Partner Channel departments to ensure marketing aligns with revenue objectives.

• Work alongside customers and partners on co-marketing efforts, advocacy, and thought leadership initiatives.

• Analyze performance metrics and present results to executive leadership.

• Identify and implement AI-driven strategies to enhance the efficiency, quality, and impact of marketing activities.

• Ensure that all external content adheres to IA's branding and professional standards.

• Report directly to the Chief Revenue Officer.

⛳️ Requirements

• A minimum of 7 years of B2B marketing experience, with at least 5 years in building or leading marketing teams.

• Demonstrated success in generating pipeline and revenue through B2B demand generation efforts.

• Practical experience in applying AI in marketing, including the development of tools or workflows that enhanced outcomes.

• Proficient understanding of marketing technology and revenue operations.

• Experience in managing budgets, agencies, and personnel.

• A collaborative, team-oriented mindset with excellent written and verbal communication skills.

• Strong judgment in a regulated, trust-based market.

• Preferred experience in marketing cybersecurity, audit, compliance, or other professional services.

• Preferred experience working with partner or channel organizations.

• Preferred familiarity with SEO/AEO/GEO and the influence of AI on search.

• Preferred experience in leading distributed teams.

• Familiarity with tools such as HubSpot, WordPress, Semrush, Canva, Jira, Claude, and other AI applications.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness programs.

• Opportunities for professional development and continuous learning.

• A dynamic and supportive work environment.

• Flexible work arrangements and work-life balance initiatives.