Senior Director, Marketing Intelligence

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a long-term vision and strategy for Marketing Intelligence.

• Create frameworks for audience segmentation, personas, consumer voice, behavioral intelligence, market sizing, and new audience opportunities.

• Combine proprietary behavioral data, third-party research, qualitative insights, social intelligence, cultural signals, and competitive intelligence.

• Enhance understanding of current, prospective, and growth audiences.

• Recognize emerging consumer behaviors, cultural trends, market dynamics, and competitive advantages.

• Define research methodologies, data sources, technology, AI-powered tools, and external collaborations.

• Provide guidance to senior Marketing and cross-functional leaders on audience prioritization, positioning, campaign strategies, growth initiatives, and marketing investments.

• Collaborate with Brand, Consumer Marketing, Product Marketing, Growth, B2B Marketing, and The Rewards Lab.

• Create insight platforms, audience narratives, and data-driven recommendations.

• Identify audience, category, and market opportunities that support vertical strategies, thought leadership, and partner-facing programs.

• Counsel leadership on strategic trade-offs, opportunities, risks, and business implications.

• Design and scale the Marketing Intelligence function.

• Build and nurture a high-performing team, starting with Social Intelligence.

• Create collaborative models with UXR, Analytics, and other research and data teams.

• Distribute resources among internal talent, research partners, syndicated data, technology, and AI-enabled capabilities.

• Establish repeatable frameworks, operating rhythms, and decision-making processes.

• Cultivate senior talent and future leaders.

• Define success metrics that demonstrate business value and influence decision-making.

⛳️ Requirements

• Over 12 years of progressive experience in marketing intelligence, consumer insights, audience strategy, market research, strategic planning, analytics, or related fields.

• Extensive functional leadership experience.

• Proven success in building, leading, and scaling an insights, intelligence, audience research, or similar function.

• In-depth knowledge of audience segmentation, personas, consumer voice, market research, and behavioral intelligence.

• Ability to convert research findings into effective marketing strategies.

• Proficient in synthesizing proprietary first-party data, third-party research, qualitative insights, and cultural and market signals.

• Experience in influencing senior and executive leaders while advising on complex business trade-offs.

• Strong capability to transform complex research and data into compelling strategic narratives, presentations, and recommendations.

• Proven track record in defining multi-year functional strategies, prioritizing investments, and developing scalable research capabilities and operating models.

• Demonstrated success in building high-performing teams, mentoring senior talent, and leveraging organizational capabilities through others.

• Experience collaborating with Brand, Consumer Marketing, Product Marketing, Growth, and B2B or Partner Marketing.

• Exceptional judgment, executive communication skills, and ability to navigate ambiguity, competing priorities, and incomplete information.

• Deep curiosity about people, culture, markets, brands, technology, and the factors influencing consumer behavior and business growth.

🏝️ Benefits

• Equity for full-time employees.

• 401(k) with dollar-for-dollar matching up to 4% of eligible pay.

• Comprehensive medical, dental, and vision plans, including pets.

• $10,000 per year in education reimbursement.

• Employee Resource Groups.

• Flexible PTO.

• 9 paid holidays.

• Year-end week-long break.

• 14 weeks of fully paid parental leave.

• 6 additional weeks of paid childbirth recovery leave for birthing parents.

• Flexible return-to-work schedule.

• One-time $2,000 Calvin Care Cash incentive for employees welcoming new family members.

• Flexible work environment.

• Hardware and software provided for remote work.