Director of Marketing & Communications – Life Sciences

This is a fully remote position, open to applicants in United States.

📋 Description

• Create positioning, messaging, and value propositions for Life Sciences targeted at sponsors and CROs in collaboration with the CBIO.

• Develop buyer personas and use cases tailored for audiences in clinical operations, clinical development, medical, and quality sectors.

• Ensure alignment of Life Sciences messaging with mpathic’s brand through collaborative efforts across various functions for go-to-market strategies.

• Strategize and execute campaigns aimed at generating a qualified sales pipeline within the Life Sciences sector.

• Manage the Life Sciences digital presence, including website, email, social media, and paid advertising initiatives.

• Collaborate with the Sales Director to monitor marketing-sourced and marketing-influenced pipeline metrics.

• Produce engaging case studies, white papers, webinars, and research summaries alongside scientific and clinical experts.

• Develop compelling pitch decks, one-pagers, and sales collateral.

• Transform study outcomes and clinical insights into narratives approved by customers.

• Oversee the Life Sciences event calendar, incorporating conferences, psychedelic science meetings, booth setups, speaking opportunities, and hosted roundtables.

• Coordinate event logistics, manage budgets, and handle follow-up activities before and after events.

• Cultivate relationships with life sciences trade and business media to secure coverage and bylines.

• Lead communications for partnership announcements, customer achievements, and research findings.

• Prepare spokespeople for engagements and manage submission processes for speaking opportunities.

• Coordinate sensitive communications in conjunction with the CBIO and the company's communications team.

• Gain a comprehensive understanding of offerings, customers, buyers, and competitors.

• Review existing marketing materials to identify quick improvement opportunities.

• Deliver an initial messaging framework along with a 12-month marketing and event strategy.

• Establish pipeline reporting mechanisms.

• Drive the generation and influence of Life Sciences pipeline towards meeting revenue objectives.

• Build a repository of case studies, white papers, and webinars.

• Ensure consistent coverage in life sciences trade media.

• Arrange for agency and freelance support as necessary.

⛳️ Requirements

• Over 7 years of experience in B2B marketing and communications.

• A mix of marketing expertise in demand generation, content creation, events, and communications experience in public relations, media relations, and executive communications.

• Proven experience marketing to technical, scientific, or regulated audiences.

• Direct experience in executing campaigns, content initiatives, and events.

• Background in PR and media relations, including securing earned media coverage.

• Strong writing and editing abilities.

• Experience managing relationships with agencies or freelancers.

• Capability to translate clinical and scientific concepts into clear and credible messages.

• Demonstrated success in running B2B demand generation that resulted in measurable pipeline outcomes.

• Proven ability to build relationships with trade and business media.

• Experience dealing with sensitive and regulated topics, such as clinical research and patient safety.

• Candidates must reside in the United States.

• Must currently possess authorization to work in the United States on a full-time basis.

• This position is not eligible for visa sponsorship.

• Preferred: experience with a life sciences vendor, healthcare organization, or AI company.

• Preferred: understanding of the clinical trial ecosystem and its purchasers.

• Preferred: familiarity with CNS, mental health, or psychedelic research.

🏝️ Benefits

• A remote-first work environment.

• High standards of kindness, trust, and autonomy.

• Opportunity to contribute to trustworthy AI, behavioral and medical science, and human-centered design.

• Experience in an early-stage company atmosphere.

• Flexibility of remote work.