Senior Director, Marketing Insights and Planning

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Report directly to the Chief Marketing Officer and become an integral part of the Credit Acceptance marketing leadership team.

• Take charge of the marketing insights engine by integrating consumer, competitive, market, and dealer data into a cohesive enterprise narrative.

• Create and lead a top-tier Marketing Insights team.

• Enhance data-driven segmentation across various customer segments and geographic market opportunities.

• Facilitate a recurring “Friday Story” session with enterprise analytics partners.

• Generate insights and comprehensive business cases to prioritize growth and retention strategies.

• Deliver insights and recommendations to C-suite executives and senior leadership.

• Oversee the development and execution of the Marketing Long Range Plan as well as the 12-month operating plan.

• Construct and manage KPI performance dashboards, ensuring team accountability.

• Manage the budget and resource allocation for the Insights & Planning function.

• Act as chief of staff and primary advisor to the CMO and senior leaders, including for presentations at the board level.

• Specify marketing requirements for the Customer Data Platform.

• Advocate for an AI-first approach and streamline reporting and analysis through automation.

• Lead, nurture, and mentor a multi-layered insights and analytics team.

• Work remotely with occasional planned travel to the Southfield, Michigan office.

• Execute additional duties as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or a related discipline, or equivalent experience.

• Over 15 years of experience in marketing insights, analytics, or strategy.

• At least 7 years in a leadership position.

• Proven history of developing consumer, competitive, and market insights capabilities that shape business strategy.

• Experience collaborating with analytics/data teams on platform requirements, including CDP, CRM, and data warehousing.

• Demonstrated success in presenting to and influencing senior executive audiences, including the C-suite.

• Strong program management abilities across multiple simultaneous work streams.

• Exceptional written, verbal, and executive presentation skills.

• Proven leadership and team development capabilities.

• Required degrees must be obtained from institutions of Higher Education accredited by the Council for Higher Education Accreditation or an equivalent body.

• Preferred: MBA or another advanced degree.

• Preferred: Experience in financial services, fintech, auto finance, or subprime lending.

• Preferred: Familiarity with Customer Data Platforms and marketing technology stacks.

• Preferred: Experience in supporting board-level reporting or chief of staff responsibilities.

• Preferred: Background in building or scaling AI-enabled analytics or automation capabilities.

🏝️ Benefits

• 401(K) match.

• Adoption assistance.

• Parental leave.

• Tuition reimbursement.

• Comprehensive medical, dental, and vision coverage.

• Numerous nonstandard benefits.