Director of Marketing, Molecular Diagnostics

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Oversee the global marketing strategy and execution for the molecular diagnostics solutions portfolio in Women’s Health and Infectious Disease.

• Create and implement global go-to-market strategies, positioning, messaging, campaign frameworks, and activation plans for launches.

• Stimulate demand generation and accelerate the sales funnel through integrated marketing initiatives, digital and field campaigns, and customer engagement tactics.

• Collaborate with regional commercial leaders to provide tools, content, training, and resources for sales enablement.

• Work alongside Product Management to synchronize marketing strategies, campaigns, launch plans, portfolio priorities, roadmap schedules, product claims, and customer value propositions.

• Lead the global commercialization readiness for new product launches.

• Utilize market insights, customer feedback, funnel analytics, competitive intelligence, and campaign performance metrics to enhance strategies and uncover growth opportunities.

• Cultivate relationships with customers, key opinion leaders, and external stakeholders.

• Collaborate with Medical and Scientific Affairs, Clinical, Regulatory, and Legal teams to ensure promotional content is accurate and compliant.

• Enhance performance through marketing planning, budget oversight, KPI tracking, and operational excellence.

• Lead and nurture a high-performing global marketing team.

⛳️ Requirements

• A minimum of ten years of progressive experience in marketing, commercial, or go-to-market leadership within molecular diagnostics, IVD, medical devices, life sciences, or related regulated healthcare sectors.

• Proven experience in leading and developing high-performing teams within matrixed global organizations.

• Demonstrable success in crafting global marketing strategies and achieving measurable business outcomes across complex global markets.

• Strong strategic and organizational leadership capabilities.

• Ability to establish direction, lead through transformation, simplify complexities, and foster alignment among senior cross-functional stakeholders.

• Deep customer-centric approach.

• Capacity to engage credibly with key opinion leaders, laboratory leaders, clinical stakeholders, external partners, and senior executives.

• Proven ability to influence without direct authority across product management, R&D, regional teams, medical and scientific affairs, regulatory, finance, and commercial sectors.

• Exceptional executive communication, storytelling, and decision-making abilities.

• Experience working across diverse global regions and varying market maturity levels.

• Experience in regulated diagnostic environments is highly preferred.

• Willingness to travel globally up to 30% of the time.

🏝️ Benefits

• Comprehensive Total Rewards program.

• Opportunities for reward and recognition.

• Competitive compensation and benefits packages.

• Opportunities for learning, growth, and development.

• Face-to-face collaboration that fosters learning, progress, and success.

• Equal Opportunity Employer.