Senior Director – Marketing Analytics

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Take ownership of the comprehensive marketing measurement strategy across all business units and channels.

• Create standardized KPI frameworks, methodologies, and reporting governance throughout the organization.

• Design enterprise dashboards and executive reports that deliver clear insights into marketing performance, efficiency, and business outcomes.

• Drive measurement and optimization for paid, owned, earned, brand, and cross-channel marketing initiatives.

• Spearhead enterprise attribution, media measurement, media mix modeling, and forecasting capabilities.

• Develop predictive analytics and modeling to guide decisions related to acquisition, retention, profitability, and customer value.

⛳️ Requirements

• Over 12 years of experience in marketing analytics, marketing science, business intelligence, or data strategy.

• More than 5 years of experience leading analytics organizations at an enterprise scale.

• Proficiency in marketing analytics, attribution, media measurement, media mix modeling, forecasting, predictive analytics, LTV:CAC, and brand measurement.

• Experience supporting organizations with multiple brands or business units.

• Strong background in collaborating closely with Finance and Executive Leadership.

• Demonstrated ability to influence senior stakeholders and drive organizational change.

• Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Data Science, Business, or a related field is required; an advanced degree is preferred.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Support for personal and professional life both in and outside of work.