Director, Field Marketing – Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the strategic leader for demand generation and field marketing in the NorAm banking sector.

• Create and implement well-coordinated multi-channel marketing campaigns.

• Take ownership of marketing-sourced pipeline and booking objectives for the region.

• Provide insights on utilizing AI for pipeline development.

• Establish and nurture a robust partnership with NorAm Sales leadership and internal stakeholders.

• Discover growth opportunities for FICO aligned with the fiscal sales strategy.

⛳️ Requirements

• Over 10 years of progressive experience in B2B technology marketing.

• In-depth understanding of complex selling environments within the B2B technology sector.

• Experience in retail and consumer banking software is highly preferred.

• Proven ability to collaborate effectively with senior executives, customers, and sales teams.

• Creative capabilities in both communication and problem-solving.

• Strong background in using metrics and marketing performance analysis.

• Expertise in leveraging GenAI for demand generation and event content development.

• A bachelor's degree, ideally in marketing or a related discipline.

🏝️ Benefits

• A culture that is inclusive and strongly reflects our core values: Act Like an Owner, Delight Our Customers, and Earn the Respect of Others.

• The chance to make a significant impact and grow professionally by utilizing your unique strengths and engaging in valuable learning experiences.

• Highly competitive compensation, benefits, and rewards programs designed to motivate you to excel each day and to be recognized for your efforts.

• A dynamic, people-first work environment that promotes work/life balance, employee resource groups, and social events to foster interaction and camaraderie.