Head of Marketing

This is a fully remote position, open to applicants in Philippines, +1 more state.

📋 Description

• Establish direction, oversee personnel, and guarantee uniform execution across all marketing channels.

• Manage the firm's website, digital initiatives, content systems, and brand representation.

• Assist the marketing team in transforming intricate immigration law concepts into straightforward, client-focused messaging.

• Supervise and guide a marketing team of three, with potential expansion to four members.

• Prioritize tasks, evaluate work for quality, compliance, and effectiveness, and ensure deadlines and KPIs are achieved.

• Lead website strategy, encompassing structure, user experience, landing pages, and conversion optimization.

• Oversee the creation of content across various platforms including video, social media, email, and web.

• Manage and enhance paid marketing efforts, such as Google Ads and landing pages.

• Direct the strategy and execution of SEO and GEO, covering keyword prioritization, content planning, and performance tracking.

• Analyze marketing data, track KPIs, identify inefficiencies, and make recommendations to firm leadership.

• Implement systems, workflows, and tools like Monday.com and AI-assisted processes.

• Align marketing strategies with business goals, intake capacity, and growth plans.

⛳️ Requirements

• A minimum of 5 years of progressive marketing experience.

• Proven experience in leading and managing a marketing team or function within a U.S.-based organization.

• Strong knowledge in SEO, GEO, content strategy, social media, email campaigns, and analytics.

• Proficiency in Webflow is essential.

• Capability to develop marketing strategies and execute comprehensive campaigns.

• Experience in managing budgets, timelines, priorities, and team performance.

• Excellent written and verbal communication skills.

• Experience utilizing marketing metrics and KPIs to inform decision-making.

• Ability to work autonomously in a remote, high-accountability setting.

• Experience in law firm marketing or regulated professional services is highly advantageous.

• A Bachelor's degree in Marketing, Communications, or a relevant field is preferred; advanced certifications are a plus.

• Proficiency in Mandarin Chinese and/or Spanish is a plus, but not mandatory.

• Availability for full-time work with four hours overlapping U.S. business hours (PST/PDT).

• Submission of resume/CV, portfolio or campaign examples, and a practical assessment is required for application.

🏝️ Benefits

• Competitive monthly salary based on experience, leadership level, and scope of responsibilities.

• Remote independent contractor arrangement.

• Flexible schedule emphasizing outcomes and deliverables.

• Opportunity to develop, scale, and lead the firm's marketing function, grow the team, and influence overall firm strategy.

• Performance-based bonuses linked to KPIs, lead quality, and departmental success.