Senior Director, Large Format Channel

This is a fully remote position, open to applicants in New York.

📋 Description

• The Senior Director, Large Format Channel is accountable for achieving Net Sales and Operating Profit outcomes with our largest format retail partners.

• Formulate and execute strategic joint business plans with key clients through a growth-oriented approach, influencing customer category strategies, assortment, pricing, promotions, and shelf placement.

• Establish and nurture strong customer relationships across the Target and Kroger enterprises.

• Work in tandem with cross-functional teams—category management, customer service, marketing, supply chain, and finance—to meet company revenue and profit objectives.

• Oversee the complete sales cycle process for designated accounts, acting as the primary contact for the creation and development of top-tier selling materials.

• Manage broker agency partners—including the onboarding of new brokers—to execute the strategic vision and ensure outstanding customer service.

• Lead, train, evaluate performance, and enhance the skills, competencies, and capabilities of direct reports.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, or a related discipline.

• A minimum of 8–10 years of relevant customer development or sales experience within a CPG company.

• Experience managing Target and/or Kroger at the headquarters level is highly preferred.

• Experience in broker management is essential.

• Strong comprehension of P&L dynamics, trade budget management, and forecasting systems.

• Solid understanding of category management and shopper insights practices and principles.

• Proficiency with market intelligence and syndicated data systems (IRI/Circana, Nielsen, POS, household panel, PowerBI).

• Exceptional communication skills, both verbal and written; capable of defining and creating persuasive sell-in materials.

• Proven analytical, collaborative, and consultative skills; effective in a fast-paced, ever-evolving marketplace.

• Results-oriented mindset focused on achieving and surpassing sales targets.

• Willingness to travel approximately 40-50% of the time.

🏝️ Benefits

• Competitive compensation and benefits package.

• Opportunities for career development and advancement.

• Chance to lead a vital retail channel for a growing mid-sized CPG company.

• A collaborative and entrepreneurial workplace culture.