Director, Integrated Demand Programs

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Integrated Demand Strategy: Design and implement global or regional integrated campaigns that align with company priorities, including AI, agentic AI, cloud, and industry solutions.

• Influence Pipeline and Revenue: Be responsible for pipeline targets alongside marketing-sourced and influenced revenue.

• Oversee Integrated Campaign Execution: Coordinate campaigns across Digital, Field marketing, Content, Lifecycle, and nurture programs.

• Establish Scalable Campaign Frameworks: Create repeatable, scalable frameworks for regional and field teams.

• Lead in AI & Agentic AI: Direct demand programs related to AI and agentic AI solutions.

• Cross-Functional Partnership: Collaborate with product marketing, sales, brand & creative, and marketing operations.

• Data-Driven Performance Optimization: Monitor and enhance performance across pipeline generation, conversion rates, ROI, and campaign efficiency.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS marketing, demand generation, or integrated campaigns.

• Demonstrated success in leading global, multi-channel demand programs.

• Familiarity with marketing AI/ML-based products or platforms.

• Practical experience in leveraging or implementing AI or agentic AI within marketing workflows.

• Strong knowledge of: ABM (Account-Based Marketing), Marketing automation tools (Marketo, Eloqua, HubSpot), and CRM systems (Salesforce).

• Experience in close collaboration with enterprise sales teams.

• Proven record of generating measurable pipeline and revenue results.

🏝️ Benefits

• Make a significant business impact: Directly affect pipeline, revenue, and growth for a strategic AI portfolio.

• Lead in a category-defining area: Influence how AI and agentic AI are marketed in a fast-changing environment.

• Work on a large scale: Execute global programs with the extensive reach and resources of a top B2B SaaS organization.

• Revolutionize marketing practices: Be at the leading edge of applying AI and agentic AI to contemporary marketing execution.

• Collaborate with top talent: Work alongside world-class teams across Product, Sales, and Marketing.

• Expand your leadership presence: Enjoy high visibility with senior leadership and make a clear impact on company strategy.