Senior Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee Jasper's comprehensive enterprise growth strategy encompassing paid media, lifecycle marketing, web, SEO/GEO/AEO, field marketing, and account-based marketing.

• Create a cohesive growth engine that accelerates the enterprise pipeline while leveraging AI to enhance speed, personalization, and performance.

• Direct field marketing and account-based marketing initiatives, which include executive events, customer engagement, digital campaigns, and sales strategies.

• Collaborate with Sales leadership to define target accounts, establish account-based programs, prioritize resource allocation, and stimulate pipeline generation and growth.

• Assess funnel performance, pinpoint growth opportunities, optimize investments, and enhance conversion rates throughout the customer journey.

• Set up forecasting, reporting, and operational rhythms to facilitate informed decision-making.

• Work alongside GTM Operations and Data Science to refine lead and account scoring, routing, attribution, funnel measurement, and account prioritization.

• Lead, mentor, and nurture a cross-functional team that includes performance marketing, lifecycle marketing, organic growth, and field marketing.

• Foster a culture of experimentation, accountability, and ongoing learning.

⛳️ Requirements

• Over 10 years of experience in leading B2B SaaS growth or revenue marketing, with a focus on supporting enterprise sales initiatives.

• Proven history of generating pipeline through integrated digital, lifecycle, ABM, and field marketing efforts.

• Extensive knowledge in performance marketing, paid acquisition, website optimization, conversion rate optimization (CRO), and contemporary growth strategies.

• Experience collaborating with Sales leadership on account strategy, forecasting, and revenue planning.

• Strong analytical capabilities with the ability to utilize data for diagnosing issues, prioritizing investments, and enhancing funnel performance.

• Proven success in building and scaling high-performing marketing teams.

• Strategic perspective combined with a hands-on operational approach.

• Interest in AI and a demonstrated ability to apply AI, automation, and new technologies to enhance marketing efforts.

• Exceptional communication skills and executive presence, with the ability to influence across marketing, sales, customer success, and executive leadership.

🏝️ Benefits

• Comprehensive Health, Dental, and Vision coverage starting on the first day for employees and their families.

• 401(k) program with up to 2% company matching.

• Participation in equity grant programs.

• Flexible paid time off (PTO).

• Annual FlexExperience budget of $900.

• Annual FlexWellness program budget of $1,800.

• Generous budget for home office setup.

• $1,500 annual stipend for learning and development.

• 16 weeks of paid parental leave.