Growth Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take ownership of the strategy and performance for Joist’s new customer acquisition engine across various channels including paid social, paid search, display, affiliate partnerships, and emerging avenues.

• Oversee priorities, budget distribution, channel mix, and execution alongside the internal paid media team.

• Develop and manage quarterly and annual growth strategies for Web, iOS, and Android platforms.

• Track metrics such as CAC, conversion rates, pacing, and channel-specific ROI; reallocate investments to optimize growth efficiency.

• Lead acquisition forecasting for traffic, signups, and paid conversions by channel and platform.

• Synchronize paid media, SEO, app store/ASO, and other strategies to achieve common growth objectives.

• Prioritize and arrange cross-channel funnel experiments effectively.

• Collaborate with Analytics to enhance measurement, instrumentation, dashboards, and reporting.

• Provide strategic guidance and shared oversight for SEO and Growth Analytics initiatives supporting Joist.

• Convert performance data into actionable insights, recommendations, and future-oriented strategies for marketing leadership.

• Manage regular reporting and business reviews for acquisition performance across Web, iOS, and Android platforms.

• Work closely with Product Marketing on positioning, features, and product launches.

• Facilitate acquisition handoff with Customer Marketing/Lifecycle for post-signup onboarding campaigns.

• Advocate for growth and paid performance in marketing leadership discussions and planning cycles.

⛳️ Requirements

• A minimum of 6 years of experience in growth marketing, performance marketing, or digital marketing.

• Significant experience managing a substantial paid media budget; $10M+ is preferred.

• A proven history of defining and executing acquisition strategies while owning growth-plan outcomes.

• Strong experience in collaborating with or directly managing internal or agency paid media teams.

• Demonstrated expertise in acquisition/growth forecasting and translating forecasts into channel-specific plans.

• Experience in developing and prioritizing a cross-channel experimentation roadmap.

• Comfortable operating across Web, iOS, and Android, with knowledge of app store dynamics and mobile attribution.

• Strong analytical abilities and proficiency in interpreting funnel and channel data.

• Familiarity with GA4, Amplitude, Mixpanel, or similar analytics tools.

• Experience directing or closely collaborating with SEO and analytics departments.

• Exceptional stakeholder management skills and the ability to influence teams without direct reporting authority.

• Strong communication skills suitable for executive-level interactions.

• Self-motivated individual capable of establishing credibility with cross-functional partners.

• Preferred: experience in payments, fintech, or subscription/usage-based monetization models.

• Preferred: experience in mobile app growth/ASO.

• Preferred: familiarity with lifecycle/CRM platforms like Braze.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Ongoing investment in your professional growth and development.

• Immediate access to a comprehensive health and wellness benefits package from Day 1.

• Annual wellness stipend provided.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program available.