Senior Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Jasper’s cohesive growth strategy encompassing paid media, lifecycle marketing, web, SEO/GEO/AEO, field marketing, and account-based marketing.

• Develop a cohesive enterprise growth engine that accelerates the pipeline and utilizes AI to enhance speed, personalization, and overall performance.

• Direct the field marketing and account-based marketing strategy, incorporating executive events, customer engagement, digital campaigns, and sales initiatives.

• Collaborate with Sales to cultivate relationships, expedite pipeline growth, and broaden strategic accounts.

• Identify target accounts, create account-based programs, prioritize investments, and drive consistent pipeline generation and growth.

• Assess funnel performance, uncover growth opportunities, optimize investments, and enhance conversion rates throughout the customer journey.

• Implement forecasting, reporting, and operational rhythms to enable swift, informed decision-making.

• Work alongside GTM Operations and Data Science on lead and account scoring, routing, attribution, funnel measurement, and account prioritization.

• Lead a multidisciplinary marketing team that covers performance marketing, lifecycle marketing, organic growth, and field marketing.

• Mentor leaders and foster a culture of experimentation, accountability, and ongoing learning.

• Report to the CMO and collaborate closely with Sales, Customer Success, Product Marketing, Marketing Operations, Product, and executive leadership.

⛳️ Requirements

• 10+ years of experience in leading B2B SaaS growth or revenue marketing, particularly in support of enterprise sales initiatives.

• Proven track record in building pipelines through integrated digital, lifecycle, ABM, and field marketing programs.

• Extensive expertise in performance marketing, paid acquisition, website optimization, CRO, and contemporary growth strategies.

• Experience working closely with Sales leadership on account strategy, forecasting, and revenue planning.

• Strong analytical skills and comfort with data to identify issues, prioritize investments, and enhance funnel performance.

• Demonstrated experience in building and scaling high-performing marketing teams.

• A strategic mindset combined with a hands-on operational approach.

• Interest in AI with a proven ability to leverage AI, automation, and emerging technologies to enhance marketing efforts.

• Exceptional communication skills and executive presence, with the capability to influence across marketing, sales, customer success, and executive leadership.

• Candidates must be legally authorized to work in the United States.

• Position requires a minimum of two years of valid U.S. work authorization.

🏝️ Benefits

• Comprehensive Health, Dental, and Vision coverage commencing on the first day for employees and their families.

• 401(k) program with a company match of up to 2%.

• Participation in equity grant programs.

• Flexible PTO along with a FlexExperience budget of $900 annually.

• FlexWellness program offering $1,800 annually.

• Generous budget for home office setup.

• $1,500 annual stipend for learning and development.

• 16 weeks of paid parental leave.