Director, Demand Generation

This is a fully remote position, open to applicants in Spain.

📋 Description

• Create quarterly and annual demand generation strategies that align with business and marketing goals.

• Collaborate with RevOps to design and implement a global Account-Based Marketing (ABM) strategy, leading integrated campaigns.

• Develop repeatable campaign processes and best practices to enhance speed, consistency, and performance.

• Oversee campaign calendars, priorities, and resource allocation across marketing departments.

• Establish clear reporting mechanisms and processes to create global standards for Prosci.

• Work closely with Sales and RevOps to align with enterprise growth priorities.

• Design and implement account-based and account-engagement programs for targeted organizations.

• Enhance engagement with buying groups and facilitate opportunity progression through coordinated marketing activities.

• Support pipeline acceleration efforts throughout the sales cycle.

• Collaborate with Sales leadership to uncover opportunities for deeper account penetration and expansion.

• Propel demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings.

• Boost lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting.

• Create nurture programs that enhance engagement, retention, and expansion.

• Partner with Digital Experience teams to refine conversion paths and customer journeys.

• Utilize individual learner and member engagement data to identify and support future enterprise opportunities.

• Act as the central coordinator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales, and RevOps.

• Lead campaign planning processes that synchronize messaging, content, channels, timelines, and performance measurement across functions.

• Convert business priorities into coordinated marketing programs designed to drive awareness, engagement, pipeline, registrations, and revenue.

• Cultivate strong working relationships across teams to enhance execution quality and organizational alignment.

• Ensure campaign objectives, ownership, and success metrics are clearly defined and understood.

• Lead, mentor, and develop demand generation resources (team of 2-4).

• Set clear goals, performance expectations, and development plans.

• Promote a culture of accountability, collaboration, experimentation, and continuous improvement.

• Contribute to the advancement of Prosci’s marketing operating model and growth strategy.

• This position requires travel 4-5 times per year for team meetings, company events, etc.

⛳️ Requirements

• Over 10 years of progressive B2B marketing experience.

• More than 5 years of leadership in demand generation, growth marketing, or revenue-focused marketing teams.

• Experience in supporting both digital/self-service and enterprise sales motions.

• Proven success in driving qualified pipeline growth within a B2B context.

• Experience in leading integrated campaigns across various channels.

• Strong knowledge of marketing automation, CRM systems, and contemporary demand generation practices.

• Experience working closely with Sales and RevOps teams.

• Excellent analytical, strategic, and business acumen.

• Familiarity with HubSpot.

• Proficient in Salesforce.

• Exceptional planning skills.

• Data-driven mindset.

• Innovative thinker and doer.

• Strong problem-solving abilities.

• Based on the scope and responsibilities of this role, we are looking for candidates with the minimum qualifications, skills, attributes, and competencies listed above. Preferred qualifications are also noted.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Generous paid time off and holiday leave.