Senior Director, Global Campaigns – Experiences

This is a fully remote position, open to applicants in New York.

📋 Description

• Transform brand, consumer, and business priorities into comprehensive global campaign strategies and creative briefs.

• Create integrated 360 campaign platforms encompassing paid, earned, owned, social, creator, retail, pro, digital, and experiential channels.

• Manage campaign-level go-to-market plans, timelines, toolkits, and market guidance.

• Facilitate daily campaign development and programming across internal teams, agencies, and markets.

• Maintain global consistency while allowing for locally relevant execution.

• Oversee global retail efforts and support global pro marketing, ensuring that retailer and distributor plans are aligned with the global campaign strategy and go-to-market approach.

• Convert K18’s cultural strategy into partnerships, collaborations, and brand activations.

• Identify and act on emerging cultural moments, communities, and collaborators.

• Create and manage the cultural activation calendar.

• Lead partnerships from opportunity identification to concept development, negotiation, launch, and amplification.

• Design and execute high-impact launches, experiences, pop-ups, stunts, and major brand events.

• Drive U.S. experiential execution while establishing frameworks that can be scaled globally.

• Expand campaigns into merchandise, gifting, and other tangible representations of the K18 brand.

• Collaborate with PR, Social, Creator, Retail, Creative, and International teams to maximize impact.

• Advocate for K18’s global marketing creative and cultural aspirations.

• Act as the senior campaign lead on a daily basis across internal teams and agency partners.

• Connect cross-functional teams around a unified campaign plan.

• Set and monitor milestones, deliverables, and accountability from the brief through to execution.

• Within one year, deliver innovative global campaigns, cohesive 360 GTM plans, partnership and activation pipelines, scalable toolkits, and seamless orchestration across teams and agencies.

⛳️ Requirements

• Must be located in NYC.

• 12+ years of experience in brand marketing, integrated campaigns, partnerships, and experiential marketing.

• Proven ability to develop and execute groundbreaking global 360 campaigns.

• Strong creative and cultural judgment with the ability to translate strategy into engaging consumer concepts.

• In-depth knowledge of culture, creators, partnerships, and experiential marketing.

• Experience in developing global GTM plans and scalable market toolkits.

• Excellent agency leadership and cross-functional coordination skills.

• Comfortable working in a dynamic global organization and managing complex projects through to execution.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holidays.

• Opportunities for professional development and career advancement.

• Flexible work environment with options for remote work.