Senior Director, Analytics Consulting

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Establish the strategic vision, direction, and expected outcomes for the team.

• Oversee cross-functional initiatives centered on Customer Marketing Data Strategy, Business Enablement, Strategic Planning, and Analytics Application.

• Spearhead strategic planning, initiative prioritization, long-term roadmaps, and use case development.

• Serve as a daily thought partner for clients on data application, analytics enhancement, measurement effectiveness, and strategic planning.

• Suggest actionable insights for long-term marketing strategies utilizing value-based assessment.

• Integrate CX technology infrastructure, technical feasibility, and maturity into planning and prioritization processes.

• Discover cross-solution opportunities within the client ecosystem.

• Instruct, mentor, and train both direct and indirect reports on data, analytics, and technology solutions.

• Collaborate with client and cross-agency subject matter experts to develop client- and customer-focused solutions.

• Link technology capability challenges and objectives to business requirements while articulating incremental value.

• Create and support executive-level presentations and analyses regarding analytics, data, and identity solutions.

• Direct the development and implementation of multi-phased, multi-year measurement, technology, analytics, and data roadmaps.

• Convert data and findings into clear narratives suitable for both technical and non-technical audiences.

• Provide thought leadership through articles, blogs, events, and various marketing channels.

• Analyze market trends and external insights to recommend product and market opportunities for client expansion.

• Cultivate an understanding of solutions and offerings within dentsu and Merkle.

• Engage with clients to comprehend and formulate recommendations for strategic business growth and optimization.

• Collaborate with clients to create activation use cases across teams.

• Align measurement strategies with client and marketing partners to support activation and marketing initiatives.

• Manage client KPI and measurement frameworks that align with business objectives and long-term goals.

• Collaborate with Merkle and client teams to enhance data, analytics, and technology application.

• Lead matrixed teams through influence, collaboration, and mentoring.

• Educate and coach client teams to enhance marketing, insights, and comprehensive business strategy skills.

⛳️ Requirements

• 15+ years of experience in analytics, business consulting, data strategy, and/or strategic planning roles.

• 8+ years of leadership experience across multiple business and strategic disciplines.

• A blend of agency and corporate experience.

• Proven track record of translating business needs into strategic objectives to inform tactical marketing execution.

• Experience in guiding and planning deliverables from technical and strategic teams.

• Familiarity with CX technologies, including Cloud Data Warehouses, CDPs, Cross-Channel Messaging Platforms, and Content Management Systems.

• Ability to translate ML/AI models and analytics projects into actionable business strategies.

• Proficient in managing through influence.

• Background in Corporate Retail, Retail Media, or Shopper Marketing is advantageous.

• Strong executive-level written and verbal communication skills.

• Excellent listening skills and attention to detail.

• Expertise in PowerPoint.

• Confident in developing interactive roadmaps and program plans.

• Capable of leveraging data and insights for storytelling and solution implementation.

• Skilled in converting vague requests and requirements into concrete and actionable solutions.

• Ability to simplify complex analytical, technical, and data solutions for non-technical stakeholders.

• Proficient in managing client and agency teams to ensure timely and actionable outcomes.

• Ability to identify and utilize technology enablers to drive CXM use cases effectively.

• Capacity to develop actionable use cases for business growth, prioritizing based on technological capabilities and business objectives.

• Strong business acumen with the ability to understand business challenges and identify data-driven solutions.

• Knowledge of a wide range of analytical tools, solutions, and technologies and their application to business operations.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance coverage.

• Short-term and long-term disability insurance.

• 401k retirement plan.

• Flexible paid time off policy.

• A minimum of 15 paid holidays annually.

• Paid sick and safe leave.

• Paid parental leave.

• Remote work flexibility with regular in-person collaboration, depending on role and business requirements.