Senior Director, Field Marketing

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Take full ownership of the comprehensive field marketing and events strategy, planning, and scheduling across all four business units.

• Spearhead industry conferences, executive roundtables, hosted events, and sponsorships, managing everything from audience targeting and messaging to onsite experiences and post-event conversions.

• Assess, measure, and enhance field programs for accountability in pipeline and revenue.

• Manage field and events budgets, directing investments towards high-return initiatives.

• Establish named-account ABM strategy, identify target account tiers, design 1:1 and 1:few programs, and ensure alignment with sales efforts.

• Oversee the ABM execution team while maintaining a strategy-owns/execution-runs operational model.

• Collaborate with Product Marketing on persona development, positioning, value propositions, and competitive narratives.

• Clarify the distinction between named-account ABM and broad-based demand generation programs.

• Direct co-marketing strategies and execution with strategic technology partners, including Google, Snowflake, and AWS.

• Create joint go-to-market plans, co-branded initiatives, joint events, and executive engagement strategies.

• Manage co-marketing investments and market development funds with a focus on ROI measurement and reporting.

• Act as the primary marketing liaison to Sales for named accounts and territories.

• Represent field marketing, ABM, and alliances in commercial and revenue planning discussions.

• Lead and mentor a team focused on events and ABM execution.

• Develop a team capable of producing its own program content.

• Advocate for AI-enabled workflows and data-driven decision-making.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience with an emphasis on field marketing, events, and account-based marketing, including direct leadership of teams.

• Demonstrated success in building and executing field and ABM programs that yield measurable pipeline and revenue outcomes.

• Experience managing co-marketing or alliance partnerships with key technology partners.

• Strong knowledge of enterprise sales cycles, account-based marketing, and marketing attribution methodologies.

• Ability to collaborate with and influence senior sales stakeholders, showcasing a strong executive presence.

• Analytical and data-driven mindset towards program design, evaluation, and optimization.

• Exceptional writing and messaging capabilities.

• Experience leading cross-functional teams, including product marketing, demand generation, and content creation.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• Experience in healthcare technology, health data, or similar regulated industries is preferred.

• Hands-on experience with ABM platforms like 6sense or Demandbase, as well as CRM/marketing automation tools such as Salesforce or Marketo is preferred.

• Prior experience managing strategic alliance relationships with hyperscaler or cloud data partners is preferred.

• Must be authorized to work in the United States; this position does not qualify for immigration sponsorship.

🏝️ Benefits

• Performance-based incentives may be available.

• Health insurance coverage.

• Life insurance benefits.

• Company-paid disability coverage.

• 401(k) retirement plan.

• Over 18 days of paid time off.

• Comprehensive benefits package with a variety of options.

• Commitment to an equal opportunity and inclusive workplace.