
Senior Director, End User Business Development – Commercial Markets
Posted May 6

Posted May 6
• Crafting and implementing the comprehensive commercial markets strategy for designated verticals.
• Leading, mentoring, and nurturing a sizable, high-performing team focused on commercial end-user markets.
• Driving the development of pipelines, enhancing revenue growth, and executing enterprise-level sales strategies.
• Collaborating cross-departmentally to provide scalable PACS, Mercury-based, and mobile-enabled access solutions.
• Overseeing and executing the overall commercial markets strategy spanning Technology, Financial Services, Commercial Real Estate, Retail, and Logistics.
• Defining vertical priorities, segmentation, and go-to-market strategies in alignment with HID PACS and Mercury frameworks.
• Acting as the primary internal advocate for Commercial Markets, offering insights into customer requirements, purchasing behaviors, and competitive landscapes.
• Ensuring that HID solutions are scalable across enterprise, multi-site, and global commercial implementations.
• Leading, mentoring, and developing over 12 direct and indirect reports, including Directors, Senior Business Development Managers, and Business Development Managers.
• Setting clear performance expectations, KPIs, and development plans to foster accountability and engagement.
• Collaborating with Sales leadership and HR on recruitment, onboarding, talent development, and succession planning.
• Promoting a collaborative, inclusive, and performance-oriented culture that aligns with enterprise selling strategies.
• Driving demand generation, pipeline expansion, deal progression, and revenue performance across commercial sectors.
• Leading the commercial strategy for mobile engagement adoption, integrating mobile credentials and digital identity with traditional PACS and Mercury systems.
• Ensuring that value-based messaging aligns security, operational efficiency, scalability, and user experience.
• Providing executive-level support for complex enterprise opportunities as needed.
• Collaborating with Marketing to create vertical-specific messaging, thought leadership, and demand generation initiatives.
• Working with Product and Technology teams to influence the roadmap priorities for large-scale commercial implementations.
• Building and enhancing relationships with consultants, systems integrators, and strategic technology partners.
• Representing HID at industry events, customer briefings, and partner interactions.
• Bachelor's degree is required.
• Over 10 years of experience in physical security, access control, or enterprise security solutions.
• More than 5 years of experience in people management.
• Demonstrated ability to lead and expand large, high-performing teams (12+ employees).
• Strong knowledge of enterprise PACS environments, encompassing traditional access control and Mercury-based architectures.
• Experience managing complex, multi-stakeholder sales cycles with extended lead times.
• Capability to develop and implement go-to-market strategies across various commercial verticals.
• Executive-level communication and presentation abilities.
• Willingness to travel throughout North America.
• An MBA or advanced degree is preferred.
• Experience in influencing product roadmaps and technology strategies in collaboration with engineering teams is preferred.
• Familiarity with mobile credentials, digital identity, or mobile-enabled access strategies is preferred.
• Experience working with enterprise clients, global deployments, and matrixed organizations is preferred.
• Competitive salary and rewards package.
• Comprehensive benefits and annual leave offering, promoting work-life balance.
• A dynamic, welcoming, and inclusive culture.
• Extensive career development opportunities and resources to help you reach your potential.
• The chance to be part of a global organization at the forefront of providing hardware, software, and services that empower individuals to navigate both the physical and digital realms confidently.
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