Senior Director, Demand Generation

This is a fully remote position, open to applicants in California.

📋 Description

• Become a part of Experian as a Senior Director of Demand Generation and influence the future of our insurance growth strategy.

• Oversee cross-channel demand generation initiatives, direct experimentation and optimization efforts, and collaborate with analytics and product teams to achieve measurable, scalable results.

• Lead a team with direct reports and report directly to our Vice President of Insurance Services.

• Assess and experiment with new acquisition channels, platforms, and lead sources in collaboration with channel owners.

• Create structured test-and-learn frameworks for exploratory channels.

• Develop channel pilot plans, strategies, success metrics, and recommendations for scaling or discontinuing initiatives.

• Enhance execution standards across channel owners and performance marketing teams, ensuring adherence to best practices in optimization, testing, and scaling.

• Collaborate with analytics and decision science teams to refine targeting, segmentation, and lead scoring practices.

• Establish frameworks for experimentation across various channels.

⛳️ Requirements

• Over 10 years of experience in performance marketing or growth.

• Proven experience in managing vendor relationships.

• Experience in launching and scaling new channels.

• Familiarity with the personal lines insurance industry and its competitive landscape.

• Strong analytical and project management skills.

• Some travel may be required.

🏝️ Benefits

• Competitive compensation package along with a bonus plan.

• Comprehensive core benefits including medical, dental, vision, matching 401K, life and disability insurance, and family leave.

• Flexible work environment with options to work remotely, in a hybrid model, or in-office.

• Flexible time off policy encompassing volunteer time off, vacation, sick leave, and 12 paid holidays.