Senior Director, Demand Generation

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and implement a thorough demand generation strategy that aligns with pipeline, revenue, and growth goals across various business sectors.

• Take ownership of full-funnel performance, encompassing awareness, engagement, lead capture, nurturing, conversion, pipeline acceleration, and revenue impact.

• Design and enhance integrated, multi-channel initiatives utilizing email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.

• Collaborate closely with sales leadership, product marketing, and business stakeholders to fine-tune audience segmentation, buyer personas, value propositions, and go-to-market messaging.

• Convert business priorities into campaign strategies, conversion pathways, and sales enablement resources tailored to specific customer segments and purchasing journeys.

• Enhance collaboration with sales on lead definitions, qualification standards, handoff procedures, and shared pipeline objectives.

• Lead, mentor, and develop the current team while evaluating structure, capabilities, and future recruitment requirements.

• Promote a disciplined test-and-learn methodology to enhance campaign effectiveness, lead quality, conversion rates, and marketing ROI.

• Work alongside marketing operations and sales operations to refine CRM processes, automation, reporting, attribution, and funnel transparency.

• Deliver regular business reviews, performance insights, and strategic recommendations to senior leadership.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline; advanced degree is advantageous.

• Over 8 years of experience in B2B demand generation, growth marketing, revenue marketing, or similar full-funnel marketing positions, preferably within ecommerce, digital marketplace, benefits, loyalty, or multi-line commercial settings.

• At least 3 years of experience in leading and developing high-performing teams.

• Proven success in creating integrated demand generation programs that yield measurable pipeline and revenue results.

• Strong knowledge of B2B buyer journeys, lead lifecycle strategy, funnel management, and the alignment of sales and marketing efforts.

• Practical experience with CRM, marketing automation, analytics, and reporting tools such as Salesforce, HubSpot, Marketo, or similar platforms.

• Exceptional analytical, communication, and stakeholder management abilities, with a capacity to operate effectively at both strategic and executional levels.

• Willingness to travel and work in person as required by the role.

🏝️ Benefits

• Medical, Dental & Vision

• 401k Match

• Short Term Disability, Long Term Disability (Company Paid)

• Company Paid Basic Life and AD&D

• Additional Voluntary Benefits

• Flexible Work Arrangements

• 3 Weeks of PTO + 5 Personal Days

• Paid Holiday Break from Christmas to New Year

• Paid Holidays

• Fitness Centers (location dependent)

• Annual Day of Giving

• Share in the FUN! EBG provides $1000 annually in Tickets-At-Work gift cards to full-time employees to enjoy the savings marketplace!