Senior Director, Customer Lifecycle Marketing – Usage & Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the vision, strategy, operational model, and roadmap for Customer Lifecycle Marketing with an emphasis on usage and consumption-based offerings.

• Create repeatable and scalable processes, experimentation frameworks, and success metrics.

• Establish a solid foundation for a high-performing team as the function expands.

• Design digital-first initiatives that expedite time-to-value, promote deeper and more frequent product engagement, and collaborate with Customer Success teams.

• Develop and execute lifecycle strategies to enhance customer utilization of AlphaSense offerings, particularly API solutions.

• Collaborate with Marketing, Customer Success, Sales, Product, and Revenue Operations teams, leveraging product data, customer health indicators, and behavioral insights.

• Create executive reporting and optimization strategies focusing on consumption-based revenue, product utilization, time-to-value, and engagement with key features.

• Continuously refine and update programs based on measurable business outcomes and product innovations.

• Cultivate strong working relationships and foster a culture of accountability and shared ownership.

⛳️ Requirements

• Over 10 years of experience in high-growth, Enterprise B2B SaaS marketing, with substantial experience leading post-sale marketing programs.

• Proven success in developing and implementing lifecycle strategies that drive measurable product usage or consumption, including within API-based customer environments.

• Experience collaborating closely with Marketing, Customer Success, Sales, and Product teams.

• Strong analytical capabilities with expertise in utilizing product and behavioral data to guide strategy.

• Executive presence with the capacity to influence cross-functional leaders and achieve alignment.

• Experience with usage-based or consumption-based business models.

• Familiarity with product-led growth principles and experimentation methodologies.

🏝️ Benefits

• Performance-based bonus may be offered.

• Equity may be provided.

• Comprehensive benefits program.

• Reasonable accommodations for qualified employees with protected disabilities, as mandated by applicable laws.