Senior Director, Commerce Measurement & Analytics

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take ownership of the Amazon measurement strategy encompassing Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).

• Establish and implement Amazon-specific KPI hierarchies linked to business outcomes such as sales growth, market share, new-to-brand metrics, customer acquisition, and incrementality.

• Provide clear direction regarding the significance of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisions.

• Act as the subject-matter expert in Amazon measurement, assisting the VP of Commerce Media in enhancing measurement rigor and consistency.

• Collaborate closely with the Commerce & Retail Media Activation teams to integrate Amazon measurement into planning and live activation processes.

• Ensure alignment of Amazon measurement strategies with Marketing Effectiveness standards to maintain consistency with overarching performance and brand measurement frameworks.

• Convert intricate Amazon analytics into straightforward, activation-ready insights for teams and clients.

• Work alongside activation and platform teams to optimize the value derived from buy-side tools like Pacvue, Skai, and similar platforms.

• Provide consultation on Amazon measurement best practices for client teams.

• Contribute to the development of internal playbooks, points of view (POVs), and best-practice documentation related to Amazon measurement.

• Assist in the training and upskilling of activation and analytics teams regarding Amazon measurement methodologies.

⛳️ Requirements

• Over 10 years of experience in commerce, retail media, or performance measurement with extensive expertise in Amazon Ads.

• Direct experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including the creation and optimization of SQL-based queries.

• Comprehensive understanding of Amazon attribution models and the design of incrementality/experimentation (e.g., holdouts, exposure tests).

• Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for creating client-ready reports.

• Practical knowledge of AMC APIs, data ingestion processes, and measurement data pipelines.

• Experience supporting or enabling buy-side platforms such as Pacvue, Skai, or Amazon's native reporting tools.

• Demonstrated ability to collaborate cross-functionally with activation, marketing effectiveness, and technology teams.

• Experience in an agency, retail, or commerce technology platform is strongly preferred.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance.

• Short-term and long-term disability insurance.

• 401k plan.

• Flexible paid time off.

• A minimum of 15 paid holidays each year.

• Paid sick and safe leave.

• Paid parental leave.