Senior Director, Brand and Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Ting's brand strategy, positioning, and messaging.

• Establish and maintain our brand identity, voice, and visual standards across all platforms.

• Spearhead competitive positioning and differentiation in the InsurTech and connected home sectors.

• Collaborate with Growth and Partner Marketing to ensure brand consistency while facilitating channel-specific execution.

• Oversee the creation of strategic presentations and materials for executive, investor, and partner stakeholders.

• Work alongside the Product team to transform the roadmap into engaging narratives for customers.

• Manage product positioning, value propositions, and go-to-market strategy for Ting.

• Direct product marketing launches, feature announcements, and accompanying campaigns.

• Supervise the Ting website and collaborate with Product on the mobile app experience, focusing on messaging, structure, and conversion rates.

• Promote continuous improvement through testing and iterative processes.

• Lead creative strategy and ensure execution across brand, performance, and partner channels.

• Manage content strategy across owned channels: blog, social media, email, and educational materials.

• Oversee agency partnerships with clear briefs, accountability, and performance metrics.

⛳️ Requirements

• Over 10 years of experience in brand marketing, product marketing, or integrated marketing leadership.

• Proven success in developing and advancing brand strategies for consumer or B2B2C products.

• Experience in leading product marketing efforts, including positioning, launches, and competitive strategies.

• Strong creative judgment with a background in directing agencies and internal creative teams.

• Experience managing website and mobile app strategies while optimizing digital experiences.

• Exceptional written and verbal communication abilities.

• Experience in managing PR agencies and executing earned media strategies.

• History of leading and nurturing high-performing teams.

• Ability to thrive in fast-paced environments where definitions may be fluid.

• Familiarity with IoT, InsurTech, connected devices, or home services is advantageous.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Opportunities for professional development.