Senior Director, Brand and Product Marketing

📋 Description

• Take charge of and advance Ting's brand strategy, positioning, and messaging.

• Establish and safeguard our brand identity, voice, and visual standards across all platforms.

• Spearhead competitive positioning and differentiation within the InsurTech and connected home sectors.

• Collaborate with Growth and Partner Marketing to maintain brand consistency while facilitating channel-specific execution.

• Oversee the creation of strategic presentations and materials for executive, investor, and partner stakeholders.

• Work alongside Product to transform the roadmap into engaging narratives for customers.

• Manage product positioning, value propositions, and go-to-market strategies for Ting.

• Direct product marketing launches, feature announcements, and related campaigns.

• Govern the Ting website and collaborate with Product on the mobile app experience, encompassing messaging, structure, and conversion optimization.

• Promote ongoing enhancement through testing and iterative processes.

• Lead creative strategy and supervise execution across brand, performance, and partner channels.

• Develop content strategy for owned channels: blog, social media, email, and educational materials.

• Coordinate agency partnerships with clear briefs, accountability, and performance metrics.

⛳️ Requirements

• Over 10 years of experience in brand marketing, product marketing, or integrated marketing leadership.

• Proven history of building and evolving brand strategies for consumer or B2B2C products.

• Experience in leading product marketing initiatives, including positioning, launches, and competitive strategies.

• Strong creative judgment with a background in directing agencies and internal creative teams.

• Experience in managing website and mobile app strategies while optimizing digital experiences.

• Exceptional written and verbal communication skills.

• Background in managing PR agencies and earned media strategies.

• A track record of leading and developing high-performing teams.

• Ability to thrive in fast-paced environments where clarity may not always be present.

• Familiarity with IoT, InsurTech, connected devices, or home services is advantageous.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Opportunities for professional development.