Senior Director, Brand and Content

This is a fully remote position, open to applicants in Alabama, +11 more states.

📋 Description

• Hostaway is seeking a Senior Director of Brand and Content to develop and oversee the brand, content, and creative initiatives for our next phase of growth as a premier B2B SaaS platform for professional short-term rental operators.

• You will primarily establish the function from the ground up, which includes assembling the team, creating the operating model, defining workflows, implementing AI-enabled production systems, and setting quality standards.

• This position will closely collaborate with Product Marketing, Demand Generation, Sales, Marketing Operations, and Product to ensure that Hostaway’s brand, content, and creative initiatives are in sync with SaaS go-to-market priorities, buyer journeys, product launches, demand generation, and quantifiable business results.

• Lead and develop a team responsible for a modern content engine that generates high-quality, high-velocity editorial, thought leadership, and demand-generating content.

• Assemble the in-house Creative team from scratch, including designers, copywriters, motion/video specialists, and production talent.

• Collaborate closely with Product Marketing, Demand Generation, Sales, Marketing Operations, and Product to harmonize brand, content, and creative efforts in support of go-to-market objectives and drive revenue growth.

• Recruit, mentor, and cultivate the brand, content, and creative team, making strategic early decisions on senior leadership, hands-on creators, and hybrid AI-savvy talent.

• Establish KPIs related to brand health, content performance, creative effectiveness, AI productivity enhancements, LLM/AI discoverability, and revenue contributions.

⛳️ Requirements

• A minimum of 12 years of progressive experience in content, brand, and/or creative leadership, with substantial experience in B2B SaaS marketing.

• At least 5 years of experience in building and leading teams, including recruiting senior talent and nurturing high-performing creative or editorial professionals.

• Experience in marketing to SMB or mid-market SaaS buyers, ideally in a fast-paced, transactional sales and marketing environment.

• Demonstrated ability to develop a SaaS marketing function or sub-function from scratch, encompassing strategy, team structure, workflows, tools, and execution standards.

• Deep understanding of SaaS go-to-market motions, buyer journeys, product marketing, demand generation, lifecycle content, and sales enablement.

• Strong editorial instincts, storytelling capability, and creative judgment, with a clear understanding of what constitutes effective B2B SaaS content and creative work.

• Practical experience with AI tools for content, brand, and creative projects, including insights on how AI enhances quality, speed, and scalability.

• Exceptional cross-functional leadership abilities, executive presence, and a proven track record of linking brand, content, and creative efforts to measurable SaaS business results such as pipeline, revenue, retention, and category authority.

🏝️ Benefits

• Competitive Compensation: We provide competitive pay based on market rates in the applicant's country.

• 100% Remote: Enjoy the flexibility to work from anywhere within your country of residence—whether it's a co-working space, your home office, or even your dining room table.

• Equity: Every position in our organization includes valuable stock options in a rapidly growing and profitable company.

• Values-Driven Leadership: Our Core Values are not merely phrases; we actively apply them in our strategic and tactical decisions every day.

• Professional Growth: Our rapid expansion creates exceptional learning and development opportunities, along with numerous career advancement prospects.

• Annual Paid Leave: The specific amounts vary by country and align with regional and/or contract-specific norms.

• Geographic Specific Benefits: As an international employer, we provide various country-specific benefits such as Health Insurance and Pensions in locations where these are customary.

• Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture enhances our innovation and creativity, serving as a key pillar of our success.