Content Marketing Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Take ownership of and continually refine the organization's content strategy.

• Create and oversee the editorial calendar across various channels and campaigns.

• Convert business priorities, audience requirements, search opportunities, and campaign goals into effective content plans.

• Identify content deficiencies, key topics, and opportunities throughout the buyer journey.

• Conduct interviews with founders, customers, team members, and experts in the field.

• Generate website copy, articles, LinkedIn posts, email content, campaign materials, case studies, and sales support documents.

• Design lead magnets such as guides, reports, templates, checklists, and playbooks.

• Ghostwrite thought leadership content for founders and company leaders.

• Craft headlines, value propositions, calls to action, and messaging aimed at conversions.

• Adapt ideas for various audiences, channels, and stages of the buyer journey.

• Develop messaging, content frameworks, and copy for campaign landing pages.

• Collaborate with the Digital Marketer or designer on page creation and launches.

• Review and enhance landing page copy utilizing performance data and testing insights.

• Lead and implement a content-driven SEO strategy.

• Conduct research on keywords, topics, search intent, and competitors.

• Create content briefs, topic clusters, and map keywords to pages.

• Optimize headings, metadata, page content, content structures, internal links, and calls to action.

• Update, consolidate, and enhance existing content based on organic performance data.

• Develop and manage content-led AEO and GEO strategies.

• Structure content for effective retrieval by search engines and AI-powered response platforms.

• Create FAQ, comparison, how-to, and expert-driven content.

• Suggest schema and structured data opportunities.

• Uphold quality, accuracy, consistency, brand voice, terminology, and editorial standards.

• Edit and review content produced by colleagues, freelancers, and external contributors.

• Publish and update content through the CMS and relevant social media platforms.

• Maintain the content library, approval process, and production timeline.

• Track engagement, organic visibility, lead generation, and conversions.

• Report on content delivery, performance insights, learnings, and priorities.

• Continuously enhance content based on data, audience behavior, and commercial results.

⛳️ Requirements

• Ideally possess 4–6 years of experience in B2B content marketing, content strategy, content writing, or a closely related field.

• Strong portfolio showcasing high-quality long-form and short-form B2B content.

• Experience in developing content strategies and editorial plans.

• Proven experience in creating campaign content, lead magnets, and conversion-focused copy.

• Ability to generate thought leadership content and authentically ghostwrite for founders or senior leaders.

• Experience managing content from research and ideation through writing, approval, publication, measurement, and optimization.

• Exceptional writing, editing, interviewing, and storytelling abilities.

• Capability to comprehend complex subjects and articulate them clearly to targeted audiences.

• Strong editorial judgment with meticulous attention to detail and accuracy.

• Ability to formulate content hierarchies, value propositions, and calls to action.

• Solid understanding of content's influence on audience engagement, demand generation, and sales pipelines.

• Hands-on experience with keyword and topic research, search intent analysis, content briefs, and on-page optimization.

• Experience in developing topic clusters, internal linking, and refreshing content.

• Practical knowledge of AEO and GEO principles.

• Familiarity with schema and structured data.

• Ability to analyze organic and content performance data.

• Proficient in Microsoft Office and/or Google Workspace.

• Experience using a CMS and/or HubSpot.

• Familiarity with tools like Ahrefs, Semrush, and Google Search Console.

• Knowledge of analytics tools for tracking engagement, organic visibility, lead generation, and conversions.

• Responsible use of AI-assisted research and content tools while ensuring originality, accuracy, and editorial quality.

• Proactive, inquisitive, and capable of generating ideas independently.

• Highly organized with the ability to manage multiple priorities and deadlines.

• Comfortable conducting detailed interviews and working with subject-matter experts.

• Reliable, collaborative, accountable, adaptable, and committed to ongoing improvement.

🏝️ Benefits

• Receive payment in Australian Dollars.

• Medical insurance from day one for you + spouse (or parents if unmarried).

• Generous OPD coverage from doctor visits to all your medical needs.

• Home office setup allowance.

• Internet allowance.

• Gym & wellness allowance.

• Regular team events and engagement activities.

• Mental health and counseling support through Diji Assist.

• Reimbursement for industry certifications.

• Open-door culture.

• Flexible work options – home or office.

• Rewards and recognition programs.

• Christmas and financial year-end parties.