Senior Direct Response Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and action items.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Proactively identify and mitigate account risks while capitalizing on opportunities.

• Develop, launch, and optimize Meta campaigns targeting lead generation and appointment bookings.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance based on cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and recommend changes to enhance results.

• Formulate structured testing strategies across various audiences, offers, messaging, creative, and campaign elements.

• Craft compelling direct-response ad copy and video sales letter scripts aimed at financial services audiences.

• Generate hooks, angles, offers, and messaging variations for experimentation.

• Utilize performance data to create hypotheses for creative and messaging improvements.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Identify and resolve technical issues between advertising platforms and client systems.

• Review media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience in managing multiple client accounts while leading strategy discussions with clients.

• Demonstrated ability to drive campaigns towards set performance goals while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Knowledge in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Experience in direct-response advertising.

• Candidates seeking upper compensation ranges must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work-from-home flexibility.

• Flexible scheduling options.

• Performance-based bonuses.