Senior Direct Response Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Receive successful hooks, established advertisements, or developed angles from the creative strategy team, along with performance metrics, references, and testing requests.

• Assess what was effective and what the visuals must convey within the first second.

• Utilize AI to explore the content and proof library for testimonials, founder materials, book excerpts, customer narratives, screenshots, frameworks, podcast highlights, event snippets, and visual references.

• Generate multiple distinctly different visual concepts before refining one direction.

• Contribute innovative ideas, competitor insights, visual elements, and new testing concepts to the communal concept repository.

• Design paid static advertisements utilizing books, highlighted excerpts, frameworks, customer proof, founder materials, screenshots, UGC-style assets, photography, and unique visual metaphors.

• Create meaningful variations in headline, hierarchy, composition, image selection, proof, framing, CTA, and visual hooks.

• Leverage AI to enhance research, composition exploration, image refinement, controlled asset generation, and repetitive production tasks.

• Deliver clean, editable Figma files and platform-ready exports.

• Analyze winning and losing ads, hook data, and performance feedback, then translate insights into new visual families.

• Evaluate legibility at feed size, source accuracy, visual artifacts, alignment, export settings, and file organization.

• Develop entirely new concepts with disciplined hierarchy, typography, imagery, credibility, and platform-safe compositions.

• Generate useful variations that isolate genuine hypotheses.

• Iterate and expand winning concepts as the paid-media team scales them.

⛳️ Requirements

• A portfolio of conversion-focused paid ads showcasing measurable results such as spending, qualified leads, CTR, conversions, booked calls, revenue, or improvements against a control.

• Previous work illustrating the volume, quality, and judgment necessary to manage multiple millions of dollars in monthly advertising spend.

• Proficient in typography, hierarchy, composition, image craftsmanship, and concept diversity across various visual styles.

• Personal accountability for the concepts and editable files presented.

• Experience designing for a discerning or high-consideration audience where credibility is as vital as visual impact.

• A testing example that outlines the hook, visual hypothesis, variations, controlled differences, results, and subsequent decisions.

• A replicable AI-enhanced Figma or design workflow with a completed example demonstrating a significant impact on speed or output.

• Capability to utilize AI for research, composition exploration, image refinement, controlled asset generation, and repetitive production, while maintaining human oversight over concept and final craftsmanship.

• Proficiency in creating clean, editable Figma files and platform-ready exports.

• Ability to provide metrics and demonstrate an editable working-file structure in the application.

🏝️ Benefits

• Paid Time Off (PTO)

• Observance of US Holidays