Senior Digital Performance Manager, Freelancer

This is a fully remote position, open to applicants in Australia.

📋 Description

• Be part of a dynamic team comprising Digital Performance Managers, Creatives, Project Managers, and Client Success Managers.

• Execute and enhance digital advertising campaigns to meet deadlines and surpass expectations.

• Evaluate campaign and platform metrics to generate actionable insights and recommendations.

• Configure, deliver, quality assure, and refine technical campaigns across various platforms.

• Establish precise revenue and donation tracking to assess campaign ROI.

• Concentrate on optimizing campaign performance to achieve client objectives and maximize results.

• Offer expert guidance on digital performance and channel strategies.

• Share insights and updates through weekly reports and detailed post-campaign evaluations.

⛳️ Requirements

• Over 5 years of experience in managing digital marketing campaigns within agency settings.

• Practical expertise in setting up conversion, revenue, and donation tracking.

• Familiarity with GA4 and Meta pixel/CAPI through Google Tag Manager.

• Methodical approach to pre-launch campaign setup, execution, and independent QA processes.

• Experience in optimizing campaign performance across paid Search, Social, and Display channels.

• Strong background in media planning, results forecasting, and audience targeting.

• Some understanding of conversion rate optimization (CRO) techniques.

• Capability to deliver high-quality results independently for clients.

• Preferred experience with not-for-profit or mission-driven organizations.

• Proven track record of independently writing and implementing data layer variables and managing pixel/CAPI configurations.

• Experience overseeing comprehensive campaign QA, including UTMs, audience exclusions, pixel firing, and budget settings.

• Familiarity with integrating digital advertising campaigns with non-profit donation platforms like Raisely, Funraisin, Salesforce, or similar.

• Available from August to December.

• Located in Australia.

🏝️ Benefits

• Engaging work with not-for-profit and mission-oriented organizations.

• A collaborative, transparent, and supportive team culture.

• Flexible workload ranging from 5 to 20 hours per week based on available projects.