Senior Digital Marketing Manager – Plumbing, Water Treatment

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and execute marketing strategies that align with Aqua Group's growth objectives.

• Organize and oversee marketing calendars, campaigns, budgets, and performance metrics.

• Conduct research on customer preferences, competitors, and market opportunities.

• Ensure consistent branding and messaging across marketing efforts at Head Office and among Licensees.

• Manage the delivery of campaigns from concept development through to launch, optimization, and reporting.

• Plan, initiate, and optimize Google Ads and Meta Ads campaigns on platforms such as Facebook and Instagram.

• Generate qualified inquiries to assist with customer acquisition efforts.

• Track campaign performance, budgets, cost per lead, conversion rates, and return on marketing investment.

• Enhance landing pages, inquiry forms, website navigation, and booking pathways.

• Collaborate with sales and customer service teams on lead follow-up processes.

• Oversee and manage Aqua's GoHighLevel platform for both Head Office and Licensees.

• Maintain CRM records, segment customers, manage sales pipelines, and assign leads appropriately.

• Construct and optimize funnels, landing pages, forms, calendars, and booking processes.

• Sustain automated email and SMS campaigns, follow-ups, reminders, and reactivation workflows.

• Monitor integrations, campaign tracking, reporting dashboards, and the performance of automation.

• Troubleshoot platform issues, ensure data quality, and assist team members in using the system.

• Supervise Shopify store operations, including product management, collections, pricing, content, and promotions.

• Maintain product information and uphold brand experience.

• Create and optimize campaign pages, customer journeys, and promotional offers.

• Monitor store performance and enhance conversion rates and online sales.

• Manage apps and integrations, coordinating technical enhancements.

• Oversee website content, SEO, local search visibility, and Google Business Profiles.

• Coordinate social media, email marketing, newsletters, and customer retention initiatives.

• Create or oversee the production of copy, graphics, photography, videos, testimonials, and case studies.

• Develop branded marketing materials for both digital and traditional channels.

• Support partnerships, referral programs, promotions, events, and online reputation management.

• Coordinate national campaigns while assisting Licensees in adapting activities to local markets.

• Provide marketing materials, campaign resources, and practical guidance.

• Collaborate with internal teams to ensure campaign alignment with business priorities and service capacity.

• Track and report on marketing performance across the organization.

• Suggest improvements to lead quality, conversion rates, retention, and marketing efficiency.

⛳️ Requirements

• A minimum of 4–6 years of performance marketing experience, supported by documented case studies demonstrating direct impact on CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and conversion rates.

• Extensive hands-on expertise in setting up and configuring GHL (GoHighLevel) accounts, multi-location CRMs (Customer Relationship Management), landing page funnels, automated SMS (Short Message Service)/email workflows, and custom pipeline attribution.

• Direct, non-agency experience in the setup, optimization, and scaling of Google Search/Display and Meta (Facebook/Instagram) paid campaigns.

• Practical administration skills with Shopify storefronts, product catalogs, collections, promotional discount engines, and third-party apps.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working arrangements and a supportive team environment.

• Access to company-sponsored health and wellness programs.