Senior Digital Marketing Executive

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement digital marketing strategies encompassing SEO, social media, email, and paid advertising.

• Coordinate comprehensive digital marketing campaigns aimed at enhancing awareness, engaging accounts, generating contacts, and fostering pipeline growth.

• Oversee execution across web, email, marketing automation, paid media, SEO, PPC, and social media platforms.

• Manage Kainos Digital Services’ presence on social media, particularly on LinkedIn.

• Schedule and publish content, support employee advocacy, engage with communities, and track performance metrics.

• Create and promote digital content in collaboration with content, sector marketing, and business stakeholders.

• Manage and optimize marketing automation platforms and workflows for campaign execution, lead nurturing, segmentation, and customer engagement.

• Plan, execute, and refine paid media campaigns, including Google Ads and LinkedIn Ads.

• Develop and enhance reporting, attribution, and performance dashboards.

• Offer insights into campaign effectiveness, engagement levels, pipeline contributions, and ROI.

• Collaborate with Sales and Sector marketing teams on strategies for engagement, pipeline development, account management, and customer relations.

• Test and optimize landing pages, user journeys, conversion funnels, and overall digital experiences.

• Maintain and enhance the Digital Services website to improve search visibility, user experience, and conversion rates.

• Keep abreast of trends in search, AI, digital platforms, and customer behavior.

• Promote digital marketing best practices through continuous learning, experimentation, innovation, and optimization.

⛳️ Requirements

• Demonstrated experience in developing and implementing digital marketing strategies within a B2B context.

• In-depth knowledge of SEO, paid media, social media, email, and content marketing.

• Familiarity with marketing automation and CRM platforms.

• Strong analytical abilities with a knack for interpreting data, generating reports, and showcasing ROI.

• Understanding of attribution models and the measurement of marketing performance.

• Exceptional written and verbal communication skills.

• Capability to create engaging B2B content, especially for social media platforms.

• Ability to work collaboratively with Sales and other key stakeholders.

• Self-motivated, organized, and adept at managing multiple campaigns and deadlines.

• Experience managing corporate LinkedIn and social media channels, utilizing audience, engagement, and performance analytics.

• Experience in implementing SEO and content optimization techniques for both traditional and AI-driven search.

• Desirable: knowledge of complex B2B sales cycles and Account-Based Marketing.

• Desirable: proficiency with tools such as Optimizely, Marketo, Microsoft Dynamics, Power BI, Demandbase, and SEMRush.

• Desirable: experience with multi-channel attribution, marketing automation, and data-driven campaign optimization.

• Desirable: insight into AI assistants, LLMs, and search engines.

• Commitment to Kainos values: determination, honesty, respect, creativity, and cooperation.

🏝️ Benefits

• People-first culture.

• Growth and career support.

• Diverse and inclusive workplace.

• Recruitment accommodations and adjustments.

• Tailored recruitment process support.