Senior Digital Marketer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the comprehensive Google Ads strategy and implementation — including search, display, local service ads, and Performance Max — aimed at generating high-intent solar leads.

• Lead the complete Meta Ads strategy and execution — on Facebook and Instagram — encompassing prospecting campaigns, retargeting funnels, and creative testing.

• Develop, initiate, and continually enhance campaigns from the ground up — rather than merely managing existing ones.

• Create or provide direction for captivating ad copy and creative concepts tailored to solar buyers at various awareness stages.

• Efficiently manage campaign budgets, distributing spending across channels to optimize cost per qualified lead.

• Drive a steady stream of high-quality inbound solar leads to support the sales pipeline.

• Define, monitor, and optimize lead quality metrics — focusing not only on volume but also on leads that convert to consultations and installations.

• Construct and refine landing pages and conversion funnels to enhance lead capture from paid traffic.

• Collaborate with the sales team to gather lead quality feedback and incorporate it into campaign targeting and creative strategy.

• Formulate a cohesive digital marketing strategy that integrates paid search, paid social, and supporting channels into an effective lead generation engine.

• Discover new channels, audiences, and tactics to broaden reach and lessen reliance on any single traffic source.

• Remain updated on solar industry marketing trends, competitor activities, and platform algorithm changes that impact performance.

• Provide data-driven insights to leadership regarding budget, channel mix, and growth opportunities.

• Establish and maintain precise conversion tracking across all paid campaigns utilizing Google Analytics, Google Tag Manager, Meta Pixel, and CRM integration.

• Create and present clear, actionable performance reports detailing spend, impressions, clicks, leads, CPL, and lead-to-close rates.

• Leverage data to pinpoint what is effective, what isn't, and the next steps — and take action proactively.

• Develop advertising creative, copy, and landing page content that resonates with the solar homeowner audience.

• Conduct structured A/B and multivariate tests on headlines, visuals, offers, and calls to action to continually enhance performance.

• Ensure all messaging complies with platform policies and solar industry advertising standards.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with a strong emphasis on Google Ads and Meta Ads.

• Proven history of generating solar leads at scale — solar experience is highly preferred; experience in comparable high-ticket home services (roofing, HVAC, windows) will also be considered.

• Expert-level proficiency in Google Ads — including search campaigns, local service ads, Performance Max, and smart bidding strategies.

• Expert-level proficiency in Meta Ads — covering campaign structure, audience development, retargeting, creative testing, and iOS tracking workarounds.

• Strong analytical skills — adept at interpreting data and making informed decisions based on numerical insights.

• Experience with conversion tracking setup, Google Tag Manager, and CRM attribution.

• Capability to manage substantial monthly ad budgets with responsibility for CPL and ROI.

• Self-motivated and comfortable working remotely with direct accountability to leadership.

• Direct experience in solar industry marketing — understanding of solar buyer psychology, seasonality, and common objections is a significant advantage.

• Familiarity with landing page builders such as Unbounce, Leadpages, or ClickFunnels for optimizing lead capture.

• Knowledge of CRM platforms for lead tracking and attribution, such as HubSpot or Salesforce.

• Experience in running local and geo-targeted campaigns for a multi-market home services company.

• Google Ads and Meta Blueprint certifications are a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote working options.

• Opportunities for professional development and growth within the company.

• Collaborative and innovative work environment.