Senior Digital Analytics Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the measurement strategy for clients by establishing KPIs, measurement plans, and utilizing data to guide business decisions.

• Conduct analytics audits of tracking implementations to identify discrepancies in data accuracy, visibility, and compliance.

• Take ownership of implementation specifications, quality assurance, and post-launch monitoring.

• Develop data layers, event models, UTM taxonomies, BigQuery integrations, and proactive alert systems.

• Lead client meetings to present findings, recommendations, rationale, and subsequent actions.

• Shape conversion rate optimization (CRO) and experimentation strategies utilizing analytics, heatmapping, and behavioral data.

• Provide insights on attribution and multi-touch journeys, reconciling platform-reported revenue across various channels.

• Offer strategic advice on consent and privacy compliance in collaboration with developers and client legal teams.

• Collaborate with development, design, media, and client services teams.

• Assist in large-scale migrations and redesigns, ensuring continuity of tracking and parity in analytics post-launch.

• Contribute to the growth of the analytics practice by standardizing deliverables and processes, enhancing the toolset, using AI to speed up delivery, and supporting sales with scoping and pitches.

⛳️ Requirements

• A minimum of 7 years of experience in analytics, measurement strategy, or digital strategy, preferably in an agency or consulting setting.

• Proficiency in GA4, Tag Manager (both client-side and server-side), and BigQuery.

• Experience in ecommerce analytics.

• Ability to simplify complex issues into understandable language and provide clear recommendations.

• Confidence in leading discussions with clients and prospects, asking insightful questions, and guiding their decisions.

• Practical knowledge of consent management platforms and privacy regulations, including GDPR, CCPA, CPRA, and emerging state laws.

• Understanding of attribution, off-site customer journeys, and the influence of AI on search and shopping behavior.

• Proven experience in developing repeatable processes and documentation.

• Familiarity with Shopify or Drupal, including headless architecture.

• Bonus: experience in mentoring analysts or contributing to the development of an analytics service offering.

• Bonus: experience in creating processes for integrating AI into workflows.

🏝️ Benefits

• 100% employer-covered health, vision, and dental insurance.

• Life insurance and short-term disability coverage.

• Paid parental leave.

• Family First PTO Bank.

• Fully remote work environment.

• Flex Fridays.

• Paid vacation time.

• 401(k) plan with up to a 4% employer match.

• Charitable contributions and/or community service hours.

• Year-end merit-based bonuses.

• Annual company retreat.

• Company culture activities such as trivia and team lunches.

• Budget for professional development.