Senior Developer Marketing Manager – Lifecycle & Growth

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the developer journey from initial contact to signup, installation, first success, and ongoing engagement.

• Manage the Developer Hub as the primary conversion platform.

• Develop capture-to-activation processes for leads generated from conferences, meetups, hackathons, webinars, and social media channels.

• Create QR codes, landing pages tailored for specific events, follow-up sequences, and starter kits.

• Collaborate with Developer Relations to ensure events, presentations, and social interactions include clear calls to action, tracking, and post-event nurturing strategies.

• Transform social interactions, launches, discussions, demos, and community events into quantifiable traffic and signups.

• Design and implement lifecycle programs covering onboarding, activation, adoption, re-engagement, and expansion through email, in-product messaging, and community channels.

• Define product activation and establish programs around significant milestones such as the first API call, successful builds, or integrations.

• Tailor messaging based on behavior, role, language, technology stack, and source.

• Oversee the strategy, messaging, and conversion initiatives for the Developer Hub across homepage, product, community, and event pages.

• Conduct ongoing testing of copy, calls to action, page layouts, and signup processes.

• Collaborate with Design, Engineering, and Documentation teams to enhance time-to-first-value.

• Author or guide the creation of tutorials, quickstarts, sample applications, changelogs, and email content.

• Develop reporting systems from the first touchpoint through activation and retention.

• Share insights to influence the roadmap and messaging strategy.

• Evaluate the funnel, launch event follow-up and onboarding efforts, and enhance conversion rates from signup to activation, event to user, and Developer Hub.

⛳️ Requirements

• A minimum of 4 years of experience in developer marketing, lifecycle or CRM marketing, or growth marketing for a technical or developer-oriented product.

• Demonstrated success in creating lifecycle programs that boost activation and retention, with quantifiable outcomes.

• Practical experience with marketing automation and lifecycle tools such as Customer.io, HubSpot, Braze, or Iterable.

• Familiarity with product analytics tools like Amplitude, Mixpanel, or PostHog.

• Experience in managing or significantly enhancing website conversion performance, including A/B testing.

• Strong writing skills with the capability to craft valuable, credible content aimed at developers.

• Comfort in collaborating with engineers and developer advocates.

• Knowledge of APIs, CLIs, SDKs, and documentation, with the ability to independently explore the product.

• Ability to work autonomously and communicate effectively in a remote, asynchronous team environment.

• Preferred experience in product-led growth, free-to-paid conversions, open source adoption, community and event programs, SQL, HTML, CSS, scripting, SEO, docs-led growth, or developer communities such as GitHub, Discord, Reddit, Hacker News, X, or LinkedIn.

• Must already possess legal authorization to work in the United States or Canada; 1Password does not provide work authorization, relocation assistance, or visa sponsorship/transferring.

🏝️ Benefits

• Immediate access to 1Password's benefits program, including health and dental coverage.

• 401(k) benefits for roles based in the USA.

• RRSP for positions based in Canada.

• Generous paid time off.

• Equity grant / RSU program available for most employees.

• Incentive programs, when applicable.

• Maternity and parental leave top-up programs.

• Retirement matching program.

• Complimentary 1Password account.

• Paid volunteer days.

• Peer-to-peer recognition facilitated through Bonusly.

• Remote-first work culture.

• Opportunities for travel related to in-person engagement, including annual department-wide offsites, team meetings, and customer/industry events.

• Accommodations available upon request during the recruitment process.