Senior Demand Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement growth strategies over multiple quarters that are aligned with the company's revenue objectives.

• Take ownership of planning acquisition and expansion campaigns across Panorama’s key solutions.

• Set pipeline targets and develop forecasting models in collaboration with Marketing Ops and RevOps.

• Define strategies for the target audience, including frameworks and priorities for channel investments.

• Create scalable campaign playbooks across various product lines.

• Drive cross-channel growth initiatives.

• Integrate paid media, field marketing, lifecycle marketing, content, and sales enablement into unified campaigns.

• Ensure comprehensive alignment throughout the funnel, from awareness to opportunity creation and expansion.

• Manage campaign schedules, performance tracking, and optimization strategies.

• Design and oversee cross-selling and upselling programs within existing districts.

• Align growth strategies with renewal cycles and strategic account plans.

• Develop scalable account-based growth strategies for priority segments.

• Own the pipeline and revenue contributions stemming from growth initiatives.

• Establish frameworks for experimentation to enhance conversion rates and operational efficiency.

• Analyze performance trends and provide recommendations for investment reallocations.

• Present performance insights and strategic advice to marketing leadership.

• Set benchmarks for campaign planning, reporting, and performance standards.

• Influence cross-functional stakeholders with data-driven recommendations.

• Mentor or guide junior team members when necessary.

⛳️ Requirements

• 5-8+ years of experience in growth marketing, demand generation, or campaign leadership in a B2B SaaS setting.

• Demonstrated success in driving measurable pipeline and revenue results.

• Experience in building and scaling integrated, multi-channel B2B marketing campaigns.

• Strong abilities in analytics and forecasting.

• Proven experience collaborating closely with Sales and Revenue Operations.

• Capability to influence without direct authority and lead cross-functional projects.

• Preferred experience in SaaS, B2B, or education/edtech sectors.

🏝️ Benefits

• Annual bonuses or commission incentives.

• Equity awards.

• 401K plan with employer matching.

• Comprehensive health, dental, vision, life insurance, and both short-term and long-term disability coverage.

• Flexible spending account for healthcare and dependent care.

• Wellness reimbursement program.

• Work from home reimbursement.

• Flexible vacation policy.

• Parental leave program.

• Company-issued laptop.