Senior Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Drive ShareGate's acquisition strategy by formulating and implementing approaches across paid media, AI-driven search (SEO and AEO), integrated campaigns, and conversion rate optimization to create a qualified pipeline, opportunities, and annual recurring revenue (ARR).

• Take ownership of acquisition performance by predicting pipeline, assessing funnel performance, pinpointing conversion levers, and collaborating with Sales and RevOps to enhance revenue.

• Oversee demand planning and the execution of integrated campaigns alongside Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development teams to achieve measurable business results.

• Manage demand generation budgets by channel allocation, optimizing marketing expenditures, and scaling impactful programs.

• Incorporate AI into campaign planning, search optimization, reporting, workflow automation, and performance evaluation.

• Foster a data-driven culture focused on accountability, experimentation, forecasting, and operational excellence.

• Lead a team of marketing specialists dedicated to paid acquisition and SEO initiatives.

• Collaborate with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships teams.

⛳️ Requirements

• Over 8 years of experience in demand generation or growth marketing for B2B SaaS, with accountability for pipeline and revenue goals.

• Demonstrated success in developing and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization.

• Strong analytical abilities with experience in pipeline forecasting, marketing performance assessment, and data-driven decision-making.

• Experience managing a budget exceeding CAD 1M.

• Cross-functional experience collaborating with Marketing, Sales, RevOps, and Partnerships teams.

• Proven leadership experience in coaching, developing, and inspiring high-performing marketing teams.

• Exceptional communication skills and proficiency in executive-level presentations.

• Ability to influence stakeholders and translate performance metrics into clear business recommendations.

• A builder mindset characterized by a proactive approach, ownership, accountability, and a commitment to continuous improvement.

• Comfortable utilizing AI tools for campaigns, search, reporting, workflow automation, and operational efficiency.

• Preferred: experience in marketing to enterprise IT buyers—especially Microsoft 365 administrators—or expertise in IT operations, governance, or cybersecurity.

🏝️ Benefits

• Long-Term Incentive Plan (LTIP) to engage in Workleap's sustained growth.

• RRSP (Registered Retirement Savings Plan).

• Comprehensive group health benefits with family coverage.

• Telemedicine services available.

• Annual wellness budget provided.

• Flexible vacation policy to support work-life balance.

• Remote work options with access to Montreal offices.

• Biannual in-person company gatherings.

• Access to Claude (AI) resources for all employees.