Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Ownership of Targeted Account Campaigns: Design and implement multi-touch campaigns specifically targeting platform engineering and infrastructure personas at enterprise accounts and AI Cloud providers. These are not general awareness efforts but focused programs aimed at engaging the right individuals to enter the pipeline. You will determine the channel mix, create the programs, and take responsibility for the outcomes.

• Management of Channels: Oversee daily operations of paid social (LinkedIn), paid search, content syndication, and digital programs. You will manage budget distribution across channels, eliminate underperforming strategies, and advocate for increased investment in effective initiatives.

• Execution of Livestream & Digital Programs: Develop and manage the livestream and webinar initiatives — taking a lead role rather than just contributing. You will be responsible for the campaign framework, platform selection, promotion, and follow-up processes that convert registrants into pipeline opportunities.

• Collaboration with Sales: Partner closely with the sales team to align on target accounts, define the ideal customer profile, and delineate what pipeline progression looks like at each phase. The sales team is your client — you bridge the gap between a campaign interaction and a qualified discussion.

• Partnership with PMM & DevRel: Leverage content and thematic guidance from Product Marketing Management (PMM) and Developer Relations (DevRel) to support your programs. Advocate for the necessary resources for your campaigns — including blogs, white papers, and videos — ensuring that produced content is effectively distributed to drive pipeline results.

• Reporting on Pipeline Metrics: Take charge of critical metrics such as pipeline influence, newly sourced opportunities, channel efficiency, and budget performance. You will establish the reporting framework and present data in terms that resonate with the CEO and sales leadership.

⛳️ Requirements

• Ownership of B2B Demand Generation: You have experience managing demand generation in a B2B SaaS or infrastructure environment, preferably targeting technical buyers (DevOps, platform engineering, CTOs). You understand how to generate a pipeline in a market that is resistant to traditional marketing approaches.

• Proficiency in Marketing Technology: You are well-versed in the contemporary demand generation technology stack, including HubSpot or Marketo, Salesforce, LinkedIn Ads, Google Ads, intent data platforms (such as 6sense and Bombora), and at least one Account-Based Marketing (ABM) tool.

• Revenue-Focused Perspective: Your reporting emphasizes pipeline contribution rather than merely leads. You can discuss Customer Acquisition Cost (CAC), Lifetime Value (LTV), and payback periods in conversations with the CEO.

• Builder Attitude: You have crafted programs from the ground up in early-stage environments where no existing playbook exists, and you thrive in such conditions rather than being hindered by them.

• Bonus Qualifications: Experience in marketing to Kubernetes, platform engineering, or cloud infrastructure professionals; familiarity with developer-led or product-led growth strategies in conjunction with traditional demand generation; experience supporting a sales team that handles both rapid, short-cycle deals and complex enterprise transactions; and having worked at a company between Series A and Series C, understanding the importance of maximizing resources.

🏝️ Benefits

• Competitive Salary: We provide a competitive compensation package, inclusive of equity options.

• Comprehensive Insurance: Health, dental, vision, and life insurance are available, including options for you and eligible dependents (benefits may vary by country).

• Flexible Working Hours: Have a doctor's appointment or need to shop for groceries at 2 PM? That’s perfectly fine with us. We prioritize results over rigid clock-in and clock-out times.

• Workplace Flexibility: We offer flexibility regarding your work location. We understand that life can change, and we are willing to adapt your work environment as needed.