Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement account-based marketing (ABM) initiatives aimed at specific accounts, buying groups, and key industry sectors.

• Create integrated demand generation campaigns that encompass digital advertising, webinars, content syndication, podcasts, email marketing, events, and retargeting to foster a qualified sales pipeline.

• Collaborate with the Sales team to formulate and execute multi-touch account strategies, managing paid media, webinars, executive events, direct mail, and sales outreach.

• Oversee third-party content syndication efforts to yield high-quality leads while optimizing the cost per lead and contribution to the pipeline.

• Plan and manage podcast sponsorships and advertising initiatives that enhance brand visibility and stimulate demand within technical audiences.

• Direct digital media campaigns across platforms such as LinkedIn, Reddit, Google, and display networks, consistently refining targeting, creative elements, and conversion rates.

• Evaluate campaign performance and return on investment (ROI), leveraging data-driven insights to refine marketing strategies and enhance pipeline and revenue outcomes.

• Cultivate partnerships with external agencies, publishers, media partners, and technology providers to ensure effective campaign delivery.

• Monitor demand generation KPIs, including pipeline creation, pipeline influence, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.

⛳️ Requirements

• Over 6 years of experience in demand generation, ABM, or growth marketing (preferably in B2B SaaS).

• Proven success in developing demand generation programs linked to pipeline results.

• Practical experience with Account-based marketing platforms (e.g., 6sense, Demandbase).

• Analytical mindset with the ability to assess performance and conduct experiments.

• Excellent copywriting and messaging capabilities.

• Proficient in managing multiple campaigns and priorities in a dynamic, fast-paced environment.

• Comfortable working collaboratively across marketing, product, sales, and customer success teams.

🏝️ Benefits

• Flexible PTO and extensive family leave policies.

• Enjoy Fridays off in August 😎.

• Opportunities for fully remote work on a global scale.

• Stock options to support long-term growth.

• Monthly WiFi stipend.

• Access to professional development and educational resources 📚.

• Premium insurance options available for you and your family (for US-based employees).